O le mamanu Marlenka Afifiliga e David Kantor o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2025

Marlenka Afifiliga

na mamanuina e David Kantor

Tagata Fa'atau: Marlenka International s.r.o.

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

18,288

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #170016

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Marlenka Afifiliga

O le toe fa'atulagaina o le afifiliga a Marlenka e fa'atatau i se mamanu mama ma tulaga ese e fa'amautu ai se fa'aali malosi i luga o fata ma se va'aiga manino i le vasega atoa o oloa. Ua mamanuina le faiga o le afifiliga e taliaina ai ituaiga keke ma meaai suamalie e fa'avae i le meli, ma fa'aogaina ai se auala fa'atulagaina e fa'ailoa manino ai tofo, ituaiga, ma lapopoa. O matagofie o le vaai maualuga e fa'ateleina ai le manaia o le oloa, a'o fa'aogaina mea fa'afouga fou ma tekinolosi lomitusi fa'aonaponei e fa'amautu ai le lelei sili ona lelei. O le mamanu fa'alelei e le gata ina fa'amaualuga ai le poto masani o le tagata fa'atau ae fa'amalosia fo'i le fa'ailoga o le ituaiga Marlenka ma lona tulaga i le maketi.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Marlenka Afifiliga, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Marlenka Afifiliga e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Marlenka Afifiliga e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Fua & Fa'apipi'i: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Fa'ailoga: marlenka, redesign, packaging,
Tekonolosi Gaosiga: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Lu'itau o le Mamanu: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Su'esu'ega: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Fa'aosofia: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Umi o le Poloketi: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Fa'agasologa o Galuega: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Sui o le 'Au: David Kantor
Radek Vysocký
Vojtěch Halamíček
Fa'aaloaloga o Ata: David Kantor
Petr Vaněk