Daity Loli Aisa Fualaau'aina e Mohsen Koofiani

O le mamanu Daity Loli Aisa Fualaau'aina e Mohsen Koofiani o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Apamemea i le Vaega Tauva Mamanu Afifi.

ApamemeaAfifi· 2025

Daity Loli Aisa Fualaau'aina

na mamanuina e Mohsen Koofiani

Tagata Fa'atau: Zarrin Ghazal Co. - DAITY Ice cream

Manumalo o le A' Design Award Apamemea i le Vaega Afifi

13,599

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #170509

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Daity Loli Aisa Fualaau'aina

O le mamanu ua faia i se sitaili pop-art faaonaponei ma olioli. O le fa'aogaina o lanu manino ma malolosi e fa'aalia ai le taumafanafana, fa'atasi ai ma tusitusiga lapopo'a ma faitau faigofie, o se vaega autu o lenei mamanu, e fa'amautinoa ai le tu'uina atu vave o fa'amatalaga i le au maimoa. O lanu ua filifilia e fa'avae i tofo o oloa, e fa'atupuina ai se ofoofoga manaia mo tamaiti, se lagona fiafia mo talavou, ma fa'ailoa atu ai le lelei ma le soifua maloloina mo tagata matutua.

Le Fa'ailogaina

E Uiga i le A' Design Award Apamemea

O le A' Design Award Apamemea na manumalo ai Daity Loli Aisa Fualaau'aina, o se faamaoniga matuā mamalu e tuuina atu i mamanu ese e iloga i le fatufatuaʻi, le atamai ma le poto. O ē manumalo i le Apamemea o mea e iai le tomai atoa ma fatufatuaʻi mataʻina e faamaonia ai le poto masani tele, le mafaufau ma le atamai o tagata mamanu. E faamoemoeina Daity Loli Aisa Fualaau'aina e avea ma mea e vivii tele, ua pelepelea, e iloga i le tomai faapolofesa ma mea fou. O lenei mamanu na manumalo i le A' Design Award Apamemea e tuufaatasia ai faiga sili i le faatufugaga, saienisi, mamanu ma tekonolosi ma e sili ona lelei i le mataituina o mea itiiti. Daity Loli Aisa Fualaau'aina e faamalieina matagofie manaʻoga, pa i manaʻo, faalataina lagona ma faaosofia le fia iloa.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This colorful, purposeful packaging targets young people, kids, and families. Blueberry evokes freshness, blackberry luxury, orange energy, and mixed fruits variety. Its clear text and colors offer a summery, enjoyable vibe, building trust. Blending pop art and modern design, it features bright colors, playful fonts, and fruity images for a cheerful, youth-friendly look. Simple yet striking, it balances appeal and info, standing out on shelves to draw in buyers with fun, freshness, and quality.
Fua & Fa'apipi'i: Matt flow Pack with shinig mask.
Width 210mm, Depth 20mm, Height 65mm
Fa'ailoga: Ice cream, Flow pack, Water ice, Daity ice cream, Sorbet, fruity water ice, Pop art
Tekonolosi Gaosiga: In this packaging, the designer has created a playful, large, and energetic font with a glossy or metallic finish, fostering a fun interaction, especially for children and teenagers. The design leverages the primary colors of fruits to align with the product's main objective, while the influence of pop art and modern graphic design is clearly evident and well-executed in this creation.
Lu'itau o le Mamanu: Diverse tastes across different markets, simultaneously appealing to children, teenagers, and parents, intense competition in the ice pop market, predicting consumer reactions, and capturing attention in a crowded environment these challenges have not only contributed to improving the product but have also resulted in a packaging design that is both aesthetically pleasing and purposeful. This has led to a balance between creativity and functionality.
Su'esu'ega: Extensive research on the market, psychological, behavioral, cultural, flavor-visual, branding, and retail underpins this packaging design. Combining quantitative data (sales, surveys) and qualitative insights (focus groups, observations), the designer crafted an appealing, audience-aligned product. The emphasis on colors, imagery, and psychology reflects deep precision. The result: effective, engaging packaging that strengthens brand identity.
Fa'aosofia: The designer of this packaging drew inspiration from the pop art style, modern art, and posters of the 60s and 70s to evoke a sense of fun, freshness, and enjoyment. The designer aimed to establish a direct connection to the summer season by using the primary colors of fruits, bringing the design closer to the product's core essence. This approach not only generates energy, vitality, and confidence in the product's quality but also conveys the design's inspirations drawn from nature.
Umi o le Poloketi: The project started in September 2024 and finished in February 2025 in Shiraz, Iran.
Fa'agasologa o Galuega: This packaging engages its audience on multiple levels: visually, with striking colors and imagery; emotionally, by sparking joy and freshness; practically, by standing out among competitors; and cognitively, by tying flavors to the design. Its goal is to grab attention fast, create a positive vibe, and drive purchases, especially among youth, kids, and families. The smart design showcases the designer's keen insight into consumer needs and behaviors.
Fa'aaloaloga o Ata: Creator and design Mohsen Koofiani