O le mamanu Moutai Dream Red Afifiga o le Uaina e Heng Luo and Yi Huang o se manumalo maualuga tele o le fa'ailoga mamalu 2025 A' Design Award Platinamu i le Vaega Tauva Mamanu Afifi.
PlatinamuAfifi· 2025
Moutai Dream Red Afifiga o le Uaina
na mamanuina e Heng Luo and Yi Huang
Tagata Fa'atau: Moutai Industrial Design Center
Manumalo o le A' Design Award Platinamu i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #170889Le Mamanu
E Uiga ia Moutai Dream Red Afifiga o le Uaina
O le Moutai Dream Red o se mamanu afifiga na faia mo se oloa 'ava malosi Saina. E fua le afifiga i le 137 i le 137 i le 360 milimita ma e faaaogā ai le lanu mūmū cinnabar na musuia mai ipu lacquerware o le malo o Han, faatasi ai ma le lanu uliuli mo se foliga tulaga maualuga. O se ata faataitai o loo faaalia ai le mascot o le faailoga o loo sii aʻe se ipu e faamanatu ai. O le fausaga e faaaogā ai se metotia o le vaneina, le lolomiina vevela ma le lolomiina ultraviolet i luga o pepa faapitoa e mafai ona toe faafouina. E tusa ma le 95 pasene o le afifiga e lelei i le siosiomaga ma e mafai ona pala faanatura. Ua fuafuaina le mamanu mo meaalofa, faaputuga ma le faaaogāina i taumafataga tetele.
Le Fa'ailogaina
E Uiga i le A' Design Award Platinamu
O le A' Design Award Platinamu na manumalo ai Moutai Dream Red Afifiga o le Uaina, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Moutai Dream Red Afifiga o le Uaina e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Moutai Dream Red Afifiga o le Uaina o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Fua & Fa'apipi'i
- 137x137x360mm
- Fa'ailoga
- Moutai, Wine, Chinese Red, Dream, Romance
- Tekonolosi Gaosiga
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Lu'itau o le Mamanu
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Su'esu'ega
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Fa'aosofia
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Umi o le Poloketi
- Renhuai city, 5 March 2024-19 April 2024
- Fa'agasologa o Galuega
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Sui o le 'Au
- Heng Luo
Yi Huang - Fa'aaloaloga o Ata
- Moutai Industrial Design Center
Lagolago Tau Tupe
Su'esu'e i Tua Atu o le Designers.org
Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.
Isi Mea e Su'esu'e
Mamanu E Feso'ota'i
Su'esu'e isi mamanu manumalo mai le vaega lava lea, na filifilia i lo latou tulaga lelei.
