Zhang Gong Lao Jiu Afifiga o le Ava Malosi e Wen Liu

O le mamanu Zhang Gong Lao Jiu Afifiga o le Ava Malosi e Wen Liu o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.

ArioAfifi· 2026

Zhang Gong Lao Jiu Afifiga o le Ava Malosi

na mamanuina e Wen Liu

Tagata Fa'atau: Shenzhen Oracle Creative Design Co.,Ltd.

Manumalo o le A' Design Award Ario i le Vaega Afifi

23,866

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #173416

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Zhang Gong Lao Jiu Afifiga o le Ava Malosi

O le Zhang Gong Lao Jiu o se mamanu o le afifiga mo se baijiu Saina ua leva ona teuina. O le fagu e faia i le omea mataʻutia ma faʻamatalaga faʻaopoopo, ma o le foliga e faamanatu ai suiga faʻafuaseʻi o ipu omea na faia i luga o le uili taamilo. O le pito i fafo gaogaosā e maua ai e le fagu se uiga malosi pe a paʻia. O le tapuni e faia i le palasitika ma se foliga faʻataʻitaʻi o le laau ma e fetaui ma tulaga faʻamaufaʻailoga saʻo. O le atigipusa i fafo e tuufaatasia ai le laau cork faanatura ma le uʻamea, e faaopoopo ai le puipuiga o le vevela ma le faʻamalūina o le tuia mo le felauaiga saogalemu. O le mamanu e faʻavae i luga o le paʻi.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Zhang Gong Lao Jiu Afifiga o le Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Zhang Gong Lao Jiu Afifiga o le Ava Malosi e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Zhang Gong Lao Jiu Afifiga o le Ava Malosi o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Fua & Fa'apipi'i: 120mm*120mm*280mm
Fa'ailoga: Natural, Rustic, Time-Tempered, Eco-Conscious
Tekonolosi Gaosiga: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Lu'itau o le Mamanu: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Su'esu'ega: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Fa'aosofia: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Umi o le Poloketi: November 2024, Shenzhen, China
Fa'agasologa o Galuega: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Sui o le 'Au: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li