O le mamanu Kweichow Moutai Osaka Expo Edition Afifiga o Ava Malosi e Ying Song Brand Design Shenzhen Co., Ltd o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2026

Kweichow Moutai Osaka Expo Edition Afifiga o Ava Malosi

na mamanuina e Ying Song Brand Design Shenzhen Co., Ltd

Tagata Fa'atau: Kweichow Moutai Co., Ltd.

Manumalo o le A' Design Award Auro i le Vaega Afifi

50,895

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #177057

Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Kweichow Moutai Osaka Expo Edition Afifiga o Ava Malosi

O le Kweichow Moutai Osaka Expo Edition o se mamanu afifiga mo se ava malosi faamanatu na faia mo le Osaka World Expo 2025. O lona foliga e faagaeeina mai le vaaiga i fafo o le China Pavilion ma toe faamanatu mai ai tusi laupapa ofe faaleaganuu a Saina. O le fagu omea e tu i totonu o se laufanua uamea, ma o le pusa e faia i le laupapa ofe faalenatura, uamea ma le paʻu faafoafoaina. O se laina o taimi uamea i luga o le pusa e faailoga ai le sootaga umi i le va o le faailoga tau pisinisi ma le World Expo. O se ʻau uamea ua faafoliga i se fagu uaina e faaseʻe i luga o le laina o taimi e taamilo ai le pusa ina ia tatala.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Kweichow Moutai Osaka Expo Edition Afifiga o Ava Malosi, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Kweichow Moutai Osaka Expo Edition Afifiga o Ava Malosi e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Kweichow Moutai Osaka Expo Edition Afifiga o Ava Malosi e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: This is a commemorative liquor designed by Maotai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old intersection of Maotai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Fua & Fa'apipi'i: A box and a bottle / 140mm x 105mm x 280mm / Ecological bamboo board, ceramic bottle, metal, artificial leather/
Fa'ailoga: Chinese Baijiu packaging, packaging design, commemorative wine
Tekonolosi Gaosiga: It’s a commemorative liquor designed by Moutai for the 2025 Osaka World Expo. The appearance is inspired by the architecture of the China Pavilion, resembling traditional Chinese book slips and wine bottles surrounded by metal landscapes. The most unique idea is the timeline decorated with metal on the top of the box, representing the century old communication between Moutai and the World Expo. The wine jar is a metal handle, and sliding the jar can cleverly rotate and open the box.
Lu'itau o le Mamanu: The most difficult part of the design is how to combine Moutai culture with World Expo culture. If the product is designed to be unique and impressive. When we decided to use metal parts to present the concept of a century long timeline, we faced the challenge of opening it. However, by using the metal handle of the wine jar to rotate the box open, we cleverly solved this problem, added unique creativity to the product, and left a deep impression on people
Su'esu'ega: Research type: Baijiu packaging
Research objective: To commemorate the centennial intersection of Moutai and the World Expo
Methodology: Seeking inspiration from the elements of the World Expo
Data collection and research tools: Architectural characteristics of the China Pavilion at the World Expo. design software
Participant or Experiment: Designer
Result: The product has been successfully launched and received high attention and praise.
Insights and Influence: Effectively promoted the brand
Fa'aosofia: The packaging is inspired by the exterior design of the China Pavilion at the 2025 Osaka World Expo, featuring traditional Chinese book styles and bamboo as the core design element. The bottle is surrounded by metal landscapes, symbolizing the concept of 'harmony between man and nature' and showcasing Maotai's green brewing philosophy to the world. The metal at the top of the box is a creative timeline that blends Maotai and the centennial intersection of the World Expo together. The rotating metal handle is a wine jar, and sliding the jar can cleverly rotate to open the box.
Umi o le Poloketi: The project started construction in Shenzhen in October 2024, was completed in Shenzhen in May 2025, and was launched on June 5, 2025 at the China Pavilion of the Osaka World Expo in Japan.
Fa'agasologa o Galuega: Find the metal handle in the shape of a wine jar at the top of the wine box, and rotate it along a metal track like a timeline to open the outer box. After opening, find the hidden button on the red leather at the neck of the bottle, open the button, and take out the bottle. Rotate the bottle cap and open the bottle.
Sui o le 'Au: Yingsong chen
Yuntao Zhang
Gengjie Zheng
Jiacen Xu
Shujie Yang
Mengyuan Wang
Fa'aaloaloga o Ata: Image #1:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #2:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #3:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #4:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025
Image #5:Creator Yingsong Chen,Kweichow Moutai (Osaka World Expo),2025