Alu sa'o i le anotusi
Fanttik Afifiga e Shenzhen Lightcone Design Co., Ltd.

O le mamanu Fanttik Afifiga e Shenzhen Lightcone Design Co., Ltd. o se manumalo maualuga tele o le fa'ailoga mamalu 2026 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.


ArioAfifi· 2026

Fanttik Afifiga

na mamanuina e Shenzhen Lightcone Design Co., Ltd.

Tagata Fa'atau: Shenzhen lightcone design Co., Ltd

Manumalo o le A' Design Award Ario i le Vaega Afifi

22,211

Lanu

Le Mamanu

E Uiga ia Fanttik Afifiga

O le Fanttik o se mamanu afifiga mo se faasologa o masini faaeletonika faatau ma meafaigaluega i fafo. E faaaogā e le afifiga se foliga faigofie ma se faatulagaga saʻo, ma o le igoa o le faailoga tau pisinisi e tuu i le totonugalemu o le vaʻaiga. O faʻailoga o le ituaiga oloa ma faʻamatalaga o galuega e faʻaali i luga aʻe o le igoa o le faailoga, ae o le upu autū o le faailoga e tuu i lalo, ma faia ai se faatulagaga manino o faamatalaga. O le pepa mafiafia lanu uliuli e le iloa ata e tuufaatasia ma le lomiga pefu auro ma le ufiufi iila, e fausia ai se faafeagai taofiofia o foliga o mea. O le faamoemoe ia tuuina atu i meafaigaluega aogā se foliga toafilemu ma faapolofesa, ma lagolago ai le iloa lelei o le faailoga tau pisinisi.

Le Fa'ailogaina

E Uiga i le A' Design Award Ario

O le A' Design Award Ario na manumalo ai Fanttik Afifiga, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina Fanttik Afifiga e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Fanttik Afifiga o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa
The packaging is tailored for Fanttik, a brand focusing on consumer electronics or outdoor tools. Its minimalist, rational design language conveys professionalism and technological sophistication. The packaging replaces traditional decorations with the brand name, product models, and performance specifications, and boasts a clear information hierarchy and a clean layout, creating a recognizable product image and improving brand recognition. Black accented with gold presents an upscale aesthetic.
Fua & Fa'apipi'i
product dimensions, 360 mm x 200 mm x 200 mm
Fa'ailoga
Packaging Design for the Product Series, Brand Recognition, Minimalism, Premium Quality and Upscale Position, Black and Gold, Rigorous Layout
Tekonolosi Gaosiga
The packaging employs matte black cardstock paper to create a calm, professional atmosphere, while the brand logo and key product features are accentuated through gold foil stamping and glossy finishing. This leads to a restrained texture contrast, suggesting an upscale position and avoiding frills. With its smooth touch and layered luster, the packaging improves brand recognition in both visual and tactile ways, embodying the reliability, durability, and exquisite craftsmanship of the products.
Lu'itau o le Mamanu
A big challenge was achieving a premium finish. After multiple testing rounds, the design team has ultimately selected matte black cardstock paper paired with gold foil stamping and UV coating, creating a sharp contrast between glossy gold and matte black for refined elegance.
Balancing visual consistency and clear identification also posed a challenge. The packaging employs a consistent color scheme and layout, with distinct text showing the product models, ensuring efficiency and orderliness.
Su'esu'ega
Against the backdrop of a consumption upgrade in the tool market and an aesthetic awakening in high end manufacturing, consumer demands have shifted from basic functionality toward a blend of practicality, aesthetic appeal, and emotional connection. The packaging breaks the stereotype of tools being merely cheap and practical through its minimalist form, rigorous layout, upscale colorway, and refined craftsmanship. It conveys the idea that professional tools can also embody a quality lifestyle.
Fa'aosofia
The packaging draws inspiration from the minimalist aesthetics of high end industrial design and the understated color palette of luxury packaging. It is built upon a foundation of a clean, minimalist form and a rigorous layout, complemented by a classic color scheme of black and gold, highlighting the brand philosophy that even household tools can embody elevated aesthetics.
Umi o le Poloketi
The project was initiated in the United States in December 2020 and officially launched in North America in May 2021. It subsequently debuted in Europe in December of the same year and entered the Chinese market in October 2024. Throughout this process, the packaging design underwent three rounds of refinement, with the current version being the third generation universal design released globally in December 2024.
Fa'agasologa o Galuega
The packaging takes the brand name as the key visual element, anchoring it at the visual center to improve brand recognition and ensure visual consistency across the product series. The product models and function identifiers are positioned above the brand name, while the brand slogan is placed below, establishing a clear information hierarchy. This layout aligns with the natural top to bottom reading pattern, creating a distinctive visual style and enabling efficient information communication.
Sui o le 'Au
Haoyun Yang, Qi Chen

Lagolago Tau Tupe

Su'esu'e i Tua Atu o le Designers.org

Su'esu'e oloa, auaunaga ma avanoa mai a matou pa'aga fa'asalalauga.

E Tatau i Mamanu Lelei Ona Maua le Fa'ailoga Maualuga

O le A' Design Award o se fa'ailoga fa'ava-o-malo, fa'amasinoina mo mamanu lelei. Auai i le A' Design Award e maua ai se avanoa e maua ai le fa'ailoga agava'a, ta'uta'ua, mamalu ma le fa'asalalauga mo lau galuega. Tuu atu lau galuega mo le A' Design Award ma tauva mo le fa'ailoga sili o le A' Design Prize.

Fa'ailoga