The Sands Wine Labels Uaina Labes e Giovanni Murgia

O le mamanu The Sands Wine Labels Uaina Labes e Giovanni Murgia o se manumalo maualuga tele o le fa'ailoga mamalu 2018 A' Design Award Uʻamea i le Vaega Tauva Mamanu Afifi.

UʻameaAfifi· 2018

The Sands Wine Labels Uaina Labes

na mamanuina e Giovanni Murgia

Tagata Fa'atau: Cantina Li Duni

Manumalo o le A' Design Award Uʻamea i le Vaega Afifi

19,745

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #67776

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia The Sands Wine Labels Uaina Labes

Ina ia iloa le ata o nei igoa, o le suʻesuʻega na faia i le lolomiina o metotia, mea ma ata filifiliga, e mafai ona fai ma sui o mea taua a le kamupani, le talaʻaga ma le teritori o loʻo fananau ai nei uaina. O le manatu o nei igoa amata mai le uiga o uaina: le oneone. O le mea moni, o le vine ola i luga o le sami oneone e le mamao mai le talafatai. O lenei manatu ua faia i se embossing auala e ave ai fausaga i luga o le oneone o le Zen togalaau. O faʻailoga e tolu o loʻo faia se mamanu e faʻailoa mai le misiona o le winery.

Le Fa'ailogaina

E Uiga i le A' Design Award Uʻamea

O le A' Design Award Uʻamea na manumalo ai The Sands Wine Labels Uaina Labes, o se faamaoniga mamalu e tuuina atu i mamanu lelei e faataunuu ai manaʻoga faapolofesa ma pisinisi e faamoemoeina mai galuega ua mamanuina lelei. O ē manumalo i le Uʻamea e faaalia ai le tomai tele, le faapitoa maualuga, le malamalama o tagata poto ma le mafai fatufatuaʻi o ē na faia. E faamoemoeina The Sands Wine Labels Uaina Labes e avea ma mea ua matuā vivii, mataʻina ma pelepelea e aogā ma fou. O lenei mamanu na manumalo i le A' Design Award Uʻamea e tuufaatasia ai faiga sili o le pisinisi ma e iai uiga faatekonolosi mafai ua fesoʻotaʻi ma le poto ma le taleni. Ona o lona faatuatuaina, e tatau ai The Sands Wine Labels Uaina Labes ona faaaloalogia ma ua mamanuina e tuuina mai ai faaleleiga o le olaga e fesoasoani e faia ai e le lalolagi se nofoaga e sili atu ona lelei.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Fua & Fa'apipi'i: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Fa'ailoga: wine, label, packaging, wine label design
Tekonolosi Gaosiga: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Lu'itau o le Mamanu: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Su'esu'ega: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Fa'aosofia: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Umi o le Poloketi: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Fa'agasologa o Galuega: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Pateni: No copyrights on this project
Sui o le 'Au: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Fa'aaloaloga o Ata: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver