Mirzam: Monsters Collection Afifi Sukalati e Backbone Branding

O le mamanu Mirzam: Monsters Collection Afifi Sukalati e Backbone Branding o se manumalo maualuga tele o le fa'ailoga mamalu 2021 A' Design Award Auro i le Vaega Tauva Mamanu Afifi.

AuroAfifi· 2021

Mirzam: Monsters Collection Afifi Sukalati

na mamanuina e Backbone Branding

Tagata Fa'atau: Backbone Branding

Manumalo o le A' Design Award Auro i le Vaega Afifi

36,802

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #86552

Asiasi i le Saite Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Mirzam: Monsters Collection Afifi Sukalati

E mana'omia e le au fai sukalati mai le UAE (Dubai) le fa'ailoga mo sukalati fatu pi-i-pa. Mai le fa'aigoaina ma le fa'asinomaga i le mamanu o oloa ma le afifiina, na mamanuina e le 'au elemene ta'itasi ma se tala mata'ina i le manatu atoa. O le faʻailoga e faʻavae i luga o femalagaaiga i Sasaʻe anamua i luga o auala o le sami ua leva ona galo ma ala na faia. O se malaga mai le tasi atunuu i le isi, feiloai i monsters ma tala faasolopito. O le mamanu faʻapipiʻi o le faʻasesega o se faigamalaga i le va o tala faʻasolopito ma mea moni.

Le Fa'ailogaina

E Uiga i le A' Design Award Auro

O le A' Design Award Auro na manumalo ai Mirzam: Monsters Collection Afifi Sukalati, o se faamaoniga matuā mamalu e tuuina atu i mamanu o le tulaga muamua, matagofie ma maoaʻe. O ē manumalo i le Auro o galuega fou tele, matuā vaai i le lumanaʻi ma susulu e faaalia ai le atamai, le poto ma le tomai o tagata mamanu. E faamoemoeina Mirzam: Monsters Collection Afifi Sukalati e avea ma mea fou e matuā vivii, e faatulaga ai uiga fou ma tetele, e tuuina mai ai se tau e leʻi iai muamua. O lenei mamanu na manumalo i le A' Design Award Auro o se galuega ofoofogia, ua faaaloalogia, e aogā tele ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Mirzam: Monsters Collection Afifi Sukalati e fatuina ai lagona malosi o le manaʻo, faaosofia le tuinanau, faalauiloa le fatufatuaʻi ma faamalosia i tatou.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Fua & Fa'apipi'i: Width 31 mm x Depth 1 mm x Height 61 mm
Fa'ailoga: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Tekonolosi Gaosiga: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Lu'itau o le Mamanu: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Su'esu'ega: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Fa'aosofia: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Umi o le Poloketi: January-September 2015, Yerevan, Armenia
Fa'agasologa o Galuega: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Pateni: Copyrights belong to Mirzam Chocolate Makers
Sui o le 'Au: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Fa'aaloaloga o Ata: All Photo Credits to Bacbkone Branding