O le mamanu India Packaging Galuega Autu: Afifiga o Oloa e Xiaomi o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Ario i le Vaega Tauva Mamanu Afifi.
ArioAfifi· 2020
India Packaging Galuega Autu: Afifiga o Oloa
na mamanuina e Xiaomi
Tagata Fa'atau: Xiaomi
Manumalo o le A' Design Award Ario i le Vaega Afifi
Manumalo Fa'ailoga Fa'amaonia
Fa'amaonia le Tulaga o le Fa'ailoga mo #92159Le Mamanu
E Uiga ia India Packaging Galuega Autu: Afifiga o Oloa
O le India Packaging o se faiga o afifiga na faia mo se laina o oloa fa'aeletoroni fa'atau atu i le maketi o Initia. O le mamanu e fa'aaogaina se lanu moli ma le uliuli e fa'afeagai ai le tasi ma le isi, ina ia fa'ateleina ai le a'afiaga fa'ata'ita'i ma fa'aatagia ai le lanu autu o le fa'ailoga (brand). O lo'o iai se vaega fa'apitoa i pusa ta'itasi e ave ai le fa'asinomaga o le fa'ailoga, o le mea lea e tumau ai le sitaili e tasi i oloa o vaega ma lapopo'a eseese. O se fausaga manino i luma e fa'aalia ai fa'amatalaga taua o oloa, le fa'aupuga fa'apitoa (slogan) ma manatu autu fa'atau atu. O pusa ta'itasi e faia i pepa, tipi ma gaugau i le foliga sa'o.
Le Fa'ailogaina
E Uiga i le A' Design Award Ario
O le A' Design Award Ario na manumalo ai India Packaging Galuega Autu: Afifiga o Oloa, o se faamaoniga matuā mamalu e tuuina atu i mamanu sili ona lelei, matagofie ma mataʻutia. O ē manumalo i le Ario o galuega susulu tele ma fatufatuaʻi e faaalia ai le poto, le taleni ma le atamai o tagata mamanu. E faamoemoeina India Packaging Galuega Autu: Afifiga o Oloa e avea ma galuega matagofie, o se fesuiaiga mo isi, e iloga i le tomai faapolofesa ma mea fou loloto. O lenei mamanu na manumalo i le A' Design Award Ario o se mea e iloga, ua mataʻina e aogā ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. India Packaging Galuega Autu: Afifiga o Oloa o se mea e fiafia i ai le toatele, e fafagu ai manaʻoga, aumaia ai lagona lelei ma tupu ai le ofo.
I Tua o le Mamanu
Pepa Fa'asalalau
Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.
- Uiga Fa'apitoa
- With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
- Fua & Fa'apipi'i
- dimension height 30-120, Length 50-95, width 32-50mm
- Fa'ailoga
- electronic, orange, colorful, technology
- Tekonolosi Gaosiga
- material: Paper Structure: paper die cut and fold to box.
- Lu'itau o le Mamanu
- With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
- Su'esu'ega
- Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
- Fa'aosofia
- Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
- Umi o le Poloketi
- The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
- Fa'agasologa o Galuega
- Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
- Pateni
- Copyrights belong to Xiaomi, 2019
- Sui o le 'Au
- Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song - Fa'aaloaloga o Ata
- Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
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