Winetime Seafood Afifiina e Olga Takhtarova

O le mamanu Winetime Seafood Afifiina e Olga Takhtarova o se manumalo maualuga tele o le fa'ailoga mamalu 2020 A' Design Award Platinamu i le Vaega Tauva Mamanu Afifi.

PlatinamuAfifi· 2020

Winetime Seafood Afifiina

na mamanuina e Olga Takhtarova

Tagata Fa'atau: Sot B&d

Manumalo o le A' Design Award Platinamu i le Vaega Afifi

988,506

Manumalo Fa'ailoga Fa'amaonia

Fa'amaonia le Tulaga o le Fa'ailoga mo #92361

Su'esu'e Atili Va'ai i le A' Design Award Fa'asalalauga Pailesi o le Fa'ailoga

Lanu

Le Mamanu

E Uiga ia Winetime Seafood Afifiina

Le afifiina mamanu mo le Winetime Seafood faasologa tatau ona faʻailoa le fou ma le faʻatuatuaina o le oloa, e tatau ona ese ese lelei mai le tauva, ia sologa lelei ma malamalama. O lanu faʻaaogaina (lanumoana, paʻepaʻe ma moli moli) faʻaavanoa se eseʻesega, faʻamamafa taua elemene ma atagia faʻailoga tulaga. O le laina eseʻese e tasi le faʻavaeina e tuʻuina ese le faʻasologa mai isi tagata gaosi. O le taʻiala o faʻamatalaga vaʻaia na mafai ai ona iloa ituaiga oloa o le faʻasologa, ma le faʻaaogaina o ata faʻatusa nai lo ata na faia le afifi sili ona manaia.

Le Fa'ailogaina

E Uiga i le A' Design Award Platinamu

O le A' Design Award Platinamu na manumalo ai Winetime Seafood Afifiina, o se faamaoniga matuā mamalu e tuuina atu i mamanu e moni lava ona ese, matagofie ma mataʻina. O ē manumalo i le Platinamu o mea ofoofogia o le faatufugaga, o molimau o tapulaʻa o le mafaufau fatufatuaʻi, ma e faaalia ai le tomai faapolofesa e le mafaatusalia ma le atamai o tagata mamanu. E faamoemoeina nei mamanu e avea ma galuega sili ona lauiloa e faamatalaina ai le matagofie o le vaitaimi, saunoa i le manuia o le sosaiete ma tuleia atu tapulaʻa o le faatufugaga, saienisi, mamanu ma tekonolosi. Winetime Seafood Afifiina e faaalia ai se tulaga maoaʻe o le lelei ma e leai se mea e fesiligia, e faia ai e le lalolagi se nofoaga e sili atu ona lelei i ona uiga aogā ma taua. Winetime Seafood Afifiina o se galuega na manumalo i le A' Design Award Platinamu e fafagu ai manaʻoga, faaosofia, faaoloa ai le fiafia, ma tupu ai le fiafia tele.

I Tua o le Mamanu

Pepa Fa'asalalau

Fa'amaoniaga, sui o le 'au ma fa'amatalaga fa'atekinisi na saunia e le tagata mamanu.

Uiga Fa'apitoa: The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker.
Fua & Fa'apipi'i: boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
Fa'ailoga: seafood, fish, frozen food, packaging, branding
Tekonolosi Gaosiga: The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.

The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains.
Lu'itau o le Mamanu: The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
Su'esu'ega: The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
Fa'aosofia: Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
Umi o le Poloketi: Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
Fa'agasologa o Galuega: In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
Fa'aaloaloga o Ata: Imagines №1-5 are used images www.shutterstock.com
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