Yic Barbecue Market Aqoonsiga Muuqaalka oo uu sameeyey Youjia Gu

Naqshadda Yic Barbecue Market Aqoonsiga Muuqaalka oo uu sameeyey Youjia Gu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2020

Yic Barbecue Market Aqoonsiga Muuqaalka

Youjia Gu uu sameeyay

Macmiilka: MET Creative Brand

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

10,351

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #100459

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Yic Barbecue Market Aqoonsiga Muuqaalka

Yic Barbecue Market waa aqoonsi muuqaal ah oo loo sameeyay maqaayad barbecue. Aqoonsigu waxa uu ku dhisan yahay dhawaqa duubista hilibka, oo lagu muujiyo sida Zila, kaas oo qaabeeya erayga slogan-ka brand-ka iyo nidaamka qorista dhexdiisa oo ballaadhan. Xayawaan yar oo hilib-cune ah oo la yiraahdo Zila beast waxa uu u shaqeeyaa sida mascot-ka brand-ka, isaga oo leh wejigiisa qurxoon iyo af furan. Qaababka wareegga ah sida xiddigaha iyo kubbadaha dunta ayaa muujiya meelaha cirka iyo hawada banaan, taas oo taageerta mowduuca "barbecue planet". Midabada orange-ka fudud iyo blue-green ayaa siinaya aqoonsiga qaab madadaalo leh oo casri ah. Aqoonsigan waxa lagu dabaqay guud ahaan meel gudaha ah oo dhan 280 mitir laba jibbaaran.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Yic Barbecue Market Aqoonsiga Muuqaalka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Yic Barbecue Market Aqoonsiga Muuqaalka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Yic Barbecue Market Aqoonsiga Muuqaalka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Cabbirka & Qaabaynta: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Summado: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Tiknoloojiyada Soo Saarka: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Caqabadda Naqshadda: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Cilmi-baadhis: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Dhiirrigelinta: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Muddada Mashruuca: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Socodka Hawlgalka: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Shatiyada: Copyrights belong to Youjia Gu, 2018
Xubnaha Kooxda: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Amaanta Sawirrada: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.