Serious Little Squid Aqoonsiga Muuqaalka oo uu sameeyey Youjia Gu

Naqshadda Serious Little Squid Aqoonsiga Muuqaalka oo uu sameeyey Youjia Gu waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasGaraafig· 2020

Serious Little Squid Aqoonsiga Muuqaalka

Youjia Gu uu sameeyay

Macmiilka: MET Creative Brand

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #100470

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Serious Little Squid Aqoonsiga Muuqaalka

Serious Little Squid waa aqoonsi muuqaal ah oo loo abuuray sumadda maqaayad. Aqoonsigu wuxuu ku dhisan yahay A Zheng, oo ah jilaa loox-badeed (squid) u taagan shaqaalaha xafiisyada magaalada. Faahfaahinta sida taay-ka qoorta iyo maryada madaxa ayaa jilaaga ka dhigaya mid si fudud loo aqoonsan karo. Qaabka sawirka wuxuu raacayaa filimada aamusan ee madow-iyo-caddaan, isagoo isticmaalaya kaftan qabow iyo muuqaallo majaajilo oo fudud. Taxane sawirro oo loo yaqaan tiyaatarka gudaha ayaa soo bandhigaya nolosha maalinlaha ah ee magaalo weyn. Ujeeddadu waa in la dhiso dhawr ee sumadda oo togan iyo xiriir dhow oo la leeyahay macaamiisha dhallinyarada ah.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Serious Little Squid Aqoonsiga Muuqaalka waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Serious Little Squid Aqoonsiga Muuqaalka waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Serious Little Squid Aqoonsiga Muuqaalka si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
Cabbirka & Qaabaynta: The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
Summado: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
Tiknoloojiyada Soo Saarka: Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
Caqabadda Naqshadda: Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
Cilmi-baadhis: Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
Dhiirrigelinta: With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
Muddada Mashruuca: The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
Socodka Hawlgalka: In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
Shatiyada: Copyrights belong to Youjia Gu, 2019.
Xubnaha Kooxda: Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei
Amaanta Sawirrada: Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.