U bood qoraalka
Platanus Primary Function: Aqoonsiga Shirkadeed oo uu sameeyey Pedro Panetto

Naqshadda Platanus Primary Function: Aqoonsiga Shirkadeed oo uu sameeyey Pedro Panetto waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Garaafigga, Sawir-gacmeedka iyo Isgaarsiinta Muuqaalka ee 2021 Abaalmarinta Lacagta ah ee A' Design Award.


LacagGaraafig· 2021

Platanus Primary Function: Aqoonsiga Shirkadeed

Pedro Panetto uu sameeyay

Macmiilka: Pedro Panetto

Ku Guuleystaha Abaalmarinta Lacagta ah ee A' Design Award ee Qaybta Garaafig

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Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #123099

Midabada

Naqshadeynta

Wax ku saabsan Platanus Primary Function: Aqoonsiga Shirkadeed

Platanus waa aqoonsi shirkadeed oo loo abuuray xafiis dhakhtar cudurada maskaxda oo leh hab bini'aadamnimo ku dhisan daryeelka caafimaadka. Magaca wuxuu tixraacayaa geedka platanus ee ku yaal jasiiradda Kos, halkaas oo Hippocrates uu ka baray dhakhtarrada ugu horreeya cilmiga daawaynta. Astaanta waxay isku keentaa tiir Giriig ah, qaab-dhismeed geed ah, caleemo, midho, laamo iyo saacad-baar ciid ah, oo lagu sawiray hal khadka joogto ah. Farta qoraalka waxaa gaar ahaan loogu naqshadeeyay astaanta waxayna raacaysaa saamiyada astaanta. Qaababka, sawirrada iyo qalabka qoraalka waxay dhammaystiraan luqadda muuqaalka ee is-waafaqsan.

Aqoonsiga

Wax ku saabsan Abaalmarinta Lacagta ah ee A' Design Award

Platanus Primary Function: Aqoonsiga Shirkadeed waa guuleystaha Abaalmarinta Lacagta ah ee A' Design Award, aqoonsi sharaf aad u sarreeya oo la siiyo naqshado heerka ugu sarreeya oo quruxsan oo soo jiidasho leh. Guuleystayaasha Lacagta waa shaqooyin aad u dhalaalaya iyo hal-abuur sare leh oo muujiya khibrad, hibo iyo hufnaan naqshadeeyayaashooda. Platanus Primary Function: Aqoonsiga Shirkadeed waa shaqo la filayo inay noqoto shaqo quruxsan oo tusaale ah, xirfad cad leh oo hal-abuur qoto dheer leh. Naqshadahan ku guuleystay Abaalmarinta Lacagta ah ee A' Design Award waa hal-abuur aad loo dareemo oo la ammaano, waxtar leh oo hormariya xuduudaha farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada. Platanus Primary Function: Aqoonsiga Shirkadeed waa hal-abuur dad badan ay doonayaan, kicisa rabitaanno, keena dareenno wanaagsan oo abuura yaab.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah
The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Tiknoloojiyada Soo Saarka
The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Caqabadda Naqshadda
The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Cilmi-baadhis
The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Dhiirrigelinta
On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Socodka Hawlgalka
The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

Maalgeliye

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Naqshad Wanaagsan Waxay Mudantahay Aqoonsi Weyn

Abaalmarinta A' Design Award waa abaal caalami ah oo ay xeerbeegti go'aamiso oo loogu talo galay naqshadaha wanaagsan. Ka qayb gal Abaalmarinta A' Design Award si aad fursad ugu hesho inaad hesho aqoonsi mudnaan ku salaysan, aad caan ku noqoto, sharaf iyo warbixin loo sameeyo shaqadaada. U soo magacaw shaqadaada Abaalmarinta A' Design Award oo ku tartam abaalka sharafta badan leh ee A' Design Prize.

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