Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book' oo uu sameeyey Paul Robb

Naqshadda Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book' oo uu sameeyey Paul Robb waa mid aad u sharaf badan oo ku guulaysatay tartanka qaybta Naqshadeynta Daabacaadda iyo Warbaahinta La Daabacay ee 2020 Abaalmarinta Naxaasta ah ee A' Design Award.

NaxaasDaabacaad· 2020

Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book'

Paul Robb uu sameeyay

Macmiilka: Salt & Pepper

Ku Guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award ee Qaybta Daabacaad

25,038

Ku Guuleystaha Abaalmarinta La Xaqiijiyey

Xaqiiji Xaaladda Abaalmarinta #88176

Booqo Bogga Ka Eeg A' Design Award War-saxaafadeed Calaamadda Abaalmarinta

Midabada

Naqshadeynta

Wax ku saabsan Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book'

Ka dib dhulgariirkii aadka u xumaa ee 2016, Gobolka Umbria ee Talyaaniga wuxuu u baahnaa in dib loogu celiyo isgaarsiintiisa. Buug-yarahaan ayaa ah safarka muujinaya hodantinimada dhaqameed ee aagagga aan la aqoon ee dhulka. Mid kasta oo ka mid ah boggaga tusaha bogga waxaa loogu talagalay in diirada la saaro gudbinta sheekadaas. In kasta oo inta badan safarka sawirka ee iftiinka iyo dhaqanka aan muuqan, qaybta qoraalka ee buugga ayaa loola dhaqmay si loo miisaamo sheekada muuqaalka.

Aqoonsiga

Wax ku saabsan Abaalmarinta Naxaasta ah ee A' Design Award

Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book' waa guuleystaha Abaalmarinta Naxaasta ah ee A' Design Award, aqoonsi sharaf sare leh oo la siiyo naqshado aan caadi ahayn oo lagu garto hal-abuur, hal-abuur cusub iyo caqli. Guuleystayaasha Naxaasta waa shaqooyin xirfad buuxda leh iyo hal-abuur yaab leh oo xaqiijiya khibrad weyn, male-awaal iyo kartida naqshadeeyayaashooda. Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book' waa walax la filayo inay noqoto mid aad loo tixgeliyo, la ixtiraamo oo la jecel yahay, xirfad cad leh oo hal-abuur cusub leh. Naqshadahan ku guuleystay Abaalmarinta Naxaasta ah ee A' Design Award wuxuu ku darsadaa hab-dhaqanno ugu wanaagsan farshaxanka, sayniska, naqshadaynta iyo tignoolajiyada wuxuuna ku fiican yahay dhawrista tafaasiisha. Light - Discovering Umbria Buugga Nooca Loo Yaqaan 'typographic Book' si fiican ayay u buuxisaa baahiyaha, taabataa rabitaannada, soo jiidataa dareenka kicinayaanna xiisaha aqoonta.

Gadaasha Naqshadeynta

Xirmada Warbaahinta

Shahaadooyinka, xubnaha kooxda iyo faahfaahinta farsamada ee uu bixiyay naqshadeeluhu.

Sifooyinka Gaarka ah: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Cabbirka & Qaabaynta: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Summado: Type/Font Design, Identity design, Catalog, Photography, Typography
Tiknoloojiyada Soo Saarka: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Caqabadda Naqshadda: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Cilmi-baadhis: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Dhiirrigelinta: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Muddada Mashruuca: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Socodka Hawlgalka: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Xubnaha Kooxda: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Amaanta Sawirrada: Photography copyright, Paul Robb & Marco Giugliarelli