Artsmuzeum Boitsebiso ba Lebitso la Khoebo ka Jessica Yang - WeBranding Global

Moralo oa Artsmuzeum Boitsebiso ba Lebitso la Khoebo ka Jessica Yang - WeBranding Global ke mohlodi oa khau e hlomphehang haholo ya 2023 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.

SileveraKerafikhe· 2023

Artsmuzeum Boitsebiso ba Lebitso la Khoebo

ka Jessica Yang - WeBranding Global

Moreki: WeBranding Global

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Kerafikhe

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #142003

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Artsmuzeum Boitsebiso ba Lebitso la Khoebo

ArtsMuzeum ke boitsebiso ba lebitso la khoebo bo entsoeng bakeng sa lebenkele la limpho la inthaneteng le rekisang lihlahisoa tse amanang le bonono. Boitsebiso bona bo hokahanya bonono ba histori le bophelo ba sejoale-joale. Logo e kopanya litlhaku tsa mofuta oa gothic empa li tiile le foreimi e sekwere e bonahalang e tsoela pele ntle ho pheletso. Lebitso le khutsufalitsoe 'me le hlophisitsoe ka liboloko tsa boqapi, 'me litlhaku li entsoe e le paterone e le 'ngoe ea setšoantšo e hahiloeng ka sebaka se positive le se negative. Moralo o khutšoanyane le o tiileng o sebelisoa websaeteng, lisebelisoa tsa ofisi le lisebelisoa tsa papatso.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Artsmuzeum Boitsebiso ba Lebitso la Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Artsmuzeum Boitsebiso ba Lebitso la Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Artsmuzeum Boitsebiso ba Lebitso la Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: ArtsMuzeum is dedicated to preserving exquisite, historical moments in time, making them more accessible through modern products, and exhibiting the deep-seated connection, people's lives have with art. When designing the logo, it wanted to capture classical stylings while pairing it with a more contemporary artistic approach to spark interest in distant works of art and show how they are still relevant today.
Boholo le Phuthelo: ArtsMuzeum aims to build a bridge between historical art and modern life, from artifacts to merchandise. An artistic modern online gift shop connects the past and present to share the same world.
Lithegi: Gift Shop, Brand Identity, Logo Design, Brand IP, Modern, Customized Gifts, Online Store, Artwork, Museum
Theknoloji ya Tlhahiso: With the spirit of sharing art with the public, the modern style logo is designed with a concise and solid pattern. The visual identity highly applies to the brand website, stationary and various promotional materials. ArtsMuzeum aims to get in touch with the local and international masses, and makes artistic products integrate into people's lives.
Phephetso ya Moralo: It was finding the perfect blend of representing historical and modern art that not only captures an onlooker's attention but helps to understand how past and present art are forever intertwined.
Dipatlisiso: ArtsMuzuem helps shape the audience's understanding of the arts and keeps distant works of art relevant. Since ArtsMuzuem is not an ordinary gift shop, existing only online, it was necessary to emphasize the historical nature of a museum and the convenience of selling delicate products to help keep historical art alive in modern society. While browsing the online gift shop, people feel like having a real-life experience of walking through a museum rather than just shopping. Essentially, creating more accessible ways for people to enjoy historical art in their daily lives, just as Artsmuzeum does, was the basis of its research and branding initiatives.
Kgothaletso: The ArtsMuzeum online gift shop collaborates with museums worldwide by blending historical and modern art to bridge the gap between the past and present. Drawing upon this idea, a logo is designed that visually represents the combination of historical art and modern society through its gothic yet bold fonts and seemingly infinite although squared frame.
Nako ya Projeke: June 2022 / New York City
Tsamaiso ya Mosebetsi: The masses could capture what ArtsMuzeum represents through the design's names, lines, and patterns. The name's visual appearance is strengthened by shortening its length and presenting it in arranged creative blocks. The lining of the logo is boundless, timeless, and modernized to help the audience recognize and understand the brand. Finally, the pattern of the text is a totem of composing letters, a unique imprint that hides the construction of negative and positive space, making the text graphic.
Litho tsa Sehlopha: Creative Director: Jessica Yang
WBG Creative Center
Litlotla tsa Setshwantsho: WeBranding Global LLC