RE MAX Daelim Sete ya Dibukana tsa Papatso ka Sang Ryu

Moralo oa RE MAX Daelim Sete ya Dibukana tsa Papatso ka Sang Ryu ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Kgatiso le Media e Phatlaladitsweng.

BoronseKgatiso· 2024

RE MAX Daelim Sete ya Dibukana tsa Papatso

ka Sang Ryu

Moreki: RE/MAX Daelim

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kgatiso

57,757

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #155961

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le RE MAX Daelim Sete ya Dibukana tsa Papatso

Sete ya dibukana tsa papatso e etselitswe RE MAX Daelim, moemedi o mocha wa franchise ya boditšhabatšhaba ya thekiso ya matlo le lefatshe, Real Estate Maximums (RE MAX), naheng ya Korea Borwa. E kenyeletsa dikgatiso tsa dipuo tse pedi ka Sekorea le Seisemane le foletara ya difaele bakeng sa ho kgothaletsa mesebetsi ya thekiso ya baemedi ba thekiso ya matlo ho bareki ba ka bang teng. Ka kgothaletso ya tshebedisano le baemedi ba thekiso ya matlo, moqapi o laotse dipuisano tsa mofuta wa kgwebo bakeng sa dihlahiswa tsa moemedi wa franchise ho bapatsa ditshebeletso le tshebetso ya bona. Bukana ya papatso e na le ditaba tse hlalosang, ha foletara ya difaele e amohela litokomane tsa thekiso ho nolofatsa puisano le keletso ya bareki.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

RE MAX Daelim Sete ya Dibukana tsa Papatso ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. RE MAX Daelim Sete ya Dibukana tsa Papatso e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. RE MAX Daelim Sete ya Dibukana tsa Papatso e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The designer and the realtors applied their expertise and experience in co-creating the collateral brief and deliverables. The bilingual editions are published to reach clients of all socioeconomic, geographic, and national backgrounds. The branded brochure and file folder promote the franchise as a powerhouse brand and the franchisee as a trusted operator. The brochure kit is designed to be all-inclusive, especially in empowering the realtors to perform a wider range of sales tasks.
Boholo le Phuthelo: 210 x 297 mm
Lithegi: RE/MAX Daelim, Brochure, Co-Design, Sang Ryu
Theknoloji ya Tlhahiso: The designer executed the brochure kit to communicate the franchise brand image and the franchisee service. The cover features the cityscape of Yeouido in Seoul, where the franchisee is headquartered, as a design motif. The spreads feature the slogans, reference map, graphic figures, alphabetically indexed tables, and brandmark elements as navigable section signposts. The brochure is saddle-stitched, finished with spot coating on its cover illustrations, and printed on A4-sized paper, along with the file folder.
Phephetso ya Moralo: What real estate sales collateral is essential to the realtors' sales activities? How can the designs represent the realtors as deserving professionals? Where are the opportunities for co-design to make practical and meaningful impacts?
Dipatlisiso: The brochure kit is designed for RE/MAX Daelim, a new franchisee of the international real estate franchise, Real Estate Maximums (RE/MAX), in South Korea. It includes bilingual editions in Korean and English and a file folder for promoting the realtors' sales activities to prospective clients. Inspired by collaboration with the realtors, the designer managed the brand communications for the franchisee products to market their services and performance. The brochure features informative content, while the file folder accommodates sales documentation to facilitate client consultation.
Kgothaletso: RE/MAX Daelim briefed on the collateral to be used in their realtors' sales activities. It is a tool for them to build client relationships leading to increased commissions. As a result, the designer co-created their first brochure kit with about 20 realtors who participated. For the brochure, participants contributed original text and photos to publish translated editions. For the file folder, they expressed its need to carry up-to-date listings and contracts for client consultation.
Nako ya Projeke: RE/MAX Daelim launched the brochure kit in South Korea in July 2023. The designer and the realtors participated in its co-creation from March to June 2023.
Tsamaiso ya Mosebetsi: The brochure kit is primarily used by the realtors for client consultations. With the brochure and file folder designs, they can locate information about their work, track records, and even research for sales purposes. The English edition is used to consult with clients and businesses at home and overseas. These opportunities come from the franchisee networks and client relations to utilize a translated edition as well as a PDF file.