Moralo oa Yummy Ditshwantshetso tsa Ip ka Du Qingyu and Zhang Jun ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Dikerafikhe, Ditshwantsho le Puisano ka Pono.
BoronseKerafikhe· 2025
Yummy Ditshwantshetso tsa Ip
Moreki: Joy Studio
Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Kerafikhe
Mohlodi oa Khau ea Netefaditsweng
Netefatsa Boemo ba Khau bakeng sa #165133Moralo
Mabapi le Yummy Ditshwantshetso tsa Ip
Sehlopha sena sa ditshwantsho se hlohletswa ke ho hapa dithabo tse bonolo tsa bophelo ba letsatsi le letsatsi. Motswako wa mebala o rerilwe ho theha modumo o thabisang le ho tsosa maikutlo a thabo a batho. Lerato la baanegwa la dijo le bontshuwa ka ponelopuso ya bona le diphetoho tsa mmele ha ba tshwere dijo. Sehlopha sena sa ditshwantsho se ka sebediswa ho kgothatso ya leina la kgwebo le mokotlaneng wa sehlahiswa ho matlafatsa tsebahatso ya leina la kgwebo le ho fihlela ditlhoko tsa maikutlo tsa basebedisi.
Kamohelo
Mabapi le Moputso oa Boronse oa A' Design Award
Yummy Ditshwantshetso tsa Ip ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Yummy Ditshwantshetso tsa Ip e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Yummy Ditshwantshetso tsa Ip e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Ka Mora Moralo
Sete ya Boraditaba
Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.
- Boleng bo Ikhethang
- This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
- Boholo le Phuthelo
- Image size 1800Pixels x 1800Pixels
- Lithegi
- character design, food, colorful, illustration, happiness
- Theknoloji ya Tlhahiso
- This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
- Phephetso ya Moralo
- 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge. - Dipatlisiso
- The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
- Kgothaletso
- This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
- Nako ya Projeke
- The project started in April 2023 in Beijing and finished in June 2023 in Beijing
- Tsamaiso ya Mosebetsi
- An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
- Litho tsa Sehlopha
- Du Qingyu
Zhang Jun - Litlotla tsa Setshwantsho
- Du Qingyu
E Tshehelitsweng
Hlahloba ka Ntle ho Designers.org
Fumana dihlahiswa, ditshebeletso le menyetla ho tswa ho balekane ba rona ba papatso.
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Meralo e Amanang
Hlahloba meralo e meng e hapileng moputso ho tswa mokgahlelong o tshwanang, e kgethilweng ka boleng.