Muundo Lord Qu Utambulisho wa Kuonekana na Siyu Xu ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2020
Lord Qu Utambulisho wa Kuonekana
na Siyu Xu
Mteja: MET Creative Brand
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #100477Muundo
Kuhusu Lord Qu Utambulisho wa Kuonekana
Lord Qu ni utambulisho wa kuonekana ulioundwa kwa ajili ya chapa ya vitafunio jijini Quzhou, Uchina. Utambulisho huu unaonyesha utamaduni wa kitamaduni wa chakula cha Kichina kwa mtindo wa kisasa unaolenga watumiaji wachanga. Mhusika aliyeegemea kwenye taswira ya Confucius huunda alama kuu, ambapo kifundo cha nywele cha mhusika kimeundwa kama mkate wa kuchemshwa (steamed bun). Michoro ya katuni yenye mistari inaunganisha mhusika na alama za kihistoria kama vile joka anayeruka, Hekalu la Confucius, na mawingu ya baraka. Alama ya pua ya nguruwe imetumika kwenye vyombo vya kuchemshia, vyombo vya kulia, taa, na migongo ya viti ndani ya nafasi ya mkahawa.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Lord Qu Utambulisho wa Kuonekana ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Lord Qu Utambulisho wa Kuonekana inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Lord Qu Utambulisho wa Kuonekana hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Lord Qu is a special snack brand in Quzhou. The original intention of this brand design is to inherit the traditional Chinese food culture. According to the trend of younger mainstream consumers, the designers redefine the traditional snack bar with modern design language, so that more young people understand and fall in love with Quzhou snacks in. Through the comprehensive application of vision and space system, this restaurant is endowed with a new and modern feeling.
- Vipimo na Ufungashaji
- In the application of props, the designers make full use of the pig nose visual hammer, develop the steamer of Lord Qu exclusive pig nose on the tableware, the pig nose lamp and backrest seat in the space, make a deep strong link between the product and the brand, and carry out the exclusive brand design.
- Lebo
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Quzhou, Bun, Confucius Temple
- Teknolojia ya Uzalishaji
- The designers combine the IP image of Lord Qu with the classic historical symbols such as flying dragon, Confucius Temple, Xiangyun and allusions with the linear cartoon as the carrier to build the dialogue scene of Lord Qu and the food IP, which not only convey the product and brand value, but also carry the profound connotation of Chinese food culture.
- Changamoto ya Ubunifu
- How to quickly occupy the consumers' cognition for a new brand is also a problem that needs to consider carefully in this case. Therefore, in the development of symbols and props, the designers use the pig nose extracted from two black pigs as brand visual hammer symbols.
- Utafiti
- As the representative of breakfast category, the steamed stuffed bun is faced with the awkward situation of having category and no brand. In the market, there are more cheap and no quality products. However, the emergence of Lord Qu has filled in such a masrket gap.
- Msukumo
- Based on the original intention of the design, the designers decide to build Lord Qu into a snack expert image with personality and story, and establish the exclusive IP of the brand. The whole case takes Confucius as the cultural prototype. The chignon is designed into the shape of a bun. At the same time, the designers borrow the cognition of Kame Sennin in the hearts of young consumers to create the IP image.
- Muda wa Mradi
- The project started in January 2018 in Hangzhou and finished in September 2018 in Hangzhou.
- Mtiririko wa Uendeshaji
- The designers create a story for IP, personify the ingredients in the main products.
- Hataza
- Copyrights belong to Siyu Xu, 2018.
- Wanatimu
- Siyu Xu
Youjia Gu
Gaoyang Duan
Miao Pan
Yuting Wang
Xin Wang - Haki za Picha
- Image #1: Photographer MET Creative Brand, Lord Qu, 2018.
Image #2: Photographer MET Creative Brand, Lord Qu, 2018.
Image #3: Photographer MET Creative Brand, Lord Qu, 2018.
Image #4: Photographer MET Creative Brand, Lord Qu, 2018.
Image #5: Photographer MET Creative Brand, Lord Qu, 2018.
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