Muundo Happiness Kifurushi Cha Mwezi na Chao Xu ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2020
Happiness Kifurushi Cha Mwezi
na Chao Xu
Mteja: La Maison Bakery
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #100696Muundo
Kuhusu Happiness Kifurushi Cha Mwezi
Kifurushi cha mwezi wa furaha ni seti ya pakiti za zawadi, ambayo ina sanduku tano na muundo tofauti na michoro. Timu ya ubunifu wa Inbetween ubunifu ilionyesha picha ya jinsi watu wa ndani wanavyosherehekea tamasha la vuli ya Mid, kwa kutumia mfano wa mtindo wa Kichina. Mfano unaonyesha majengo ya ndani na shughuli za Mid-vuli, kama vile boti ya joka la mbio, kupiga ngoma. Ubunifu huu wa pakiti za zawadi haufanyi tu kama chombo cha chakula lakini pia ni zawadi ya kukuza utamaduni wa mji wa Shien.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Happiness Kifurushi Cha Mwezi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Happiness Kifurushi Cha Mwezi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Happiness Kifurushi Cha Mwezi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This is a set of mooncake package design for La Maison Bakery, which consist 5 slightly different box shapes. La Maison Bakery is a famous local bakery in Hubei province, they want to launch a new mooncake gift set which can reflect local characteristics of Hubei, including architecture, culture and mid-autumn festival activities.
- Vipimo na Ufungashaji
- lid and base box: 360mm x 360mm x 55mm
drawer box: 385mm x 250mm x 190mm
double sides open box: 270mm x 380mm x 160mm - Lebo
- package design, logo, handrawing, typography
- Teknolojia ya Uzalishaji
- Those five package series need to have different structures which means they need to be opened in various ways. Designers need to take all the aspects into consideration in advance. For example, the most expensive one is the orange box, which will open like a book from middle.
- Changamoto ya Ubunifu
- The final products consist 5 different packages, with 5 different structure and size, meanwhile should look like a complete set of package series and in a narrative manner.
- Utafiti
- The design team went to Enshi city which is the most significant scenic area in Hubei province, not only the local building but also its rich tourism activities make the place attractive. The illustration somehow demonstrate the feature of Enshi city meanwhile mixed some mid-autumn festival activities into the drawing, such as dragon boat racing, lighten the sky lanterns etc.
- Msukumo
- During Mid-autumn festival, Shien city will turn into a lively place, where people will eat mooncake, beat drums and race dragon boats to celebrate the festival. Designers wanted to depict this flourishing scene on the package. Designer team painted a magnificent picture of mid autumn festival by hand drawing illustration, then been cut into 5 parts for each package. the mooncake package serve as a tool to promote the culture of Shien city by applying Chinese style illustration.
- Muda wa Mradi
- This project started in August 2019 in Hangzhou and finished in September 2019 in Hangzhou. Printed all the boxes in Hubei.
- Mtiririko wa Uendeshaji
- After several rounds of discussions with our clients, the designers need to understand how consumers prefer while purchasing mooncake gift pack, if the box is too small, people will consider it not worthwhile as a gift, however if the size is too big, it will not be convenient for them to carry around. It is important to take all the facts into consideration while designing. The design team eventually came up five different packages to fit different need and budgets.
- Hataza
- Trademark(2019) La Maison Bakery
- Wanatimu
- Creative Director: Chao Xu
Illustration: Danlin Zhang - Haki za Picha
- Collaterals and graphic design items: Chao Xu
Photography: Inlight
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