Muundo The Wild Kitambulisho Cha Ushirika na Chao Xu ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ChumaMchoro· 2020
The Wild Kitambulisho Cha Ushirika
na Chao Xu
Mteja: AhnLuh Luxury Resorts and Residences
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #100724Muundo
Kuhusu The Wild Kitambulisho Cha Ushirika
Hii ni muundo wa chapa mpya ya mapumziko ya kifahari, iliyojengwa juu ya mlima wa Huangbai katika Mkoa wa Hunan. Madhumuni ya mradi huu ni kuchanganya ujadi wa Kichina na unyenyekevu wa Magharibi katika muundo wa chapa. Timu ya kubuni ilionyesha sifa nzuri za wanyama na mimea katika mlima wa Huangbai na ikatengeneza nembo ya sura ya crane kwa kutumia mbinu ya jadi ya uchoraji ya Kichina, manyoya ya cranes yalibadilishwa kuwa muundo wa muundo. Mtindo huu wa kimsingi unaweza kuunda kila aina ya wanyama na mimea （ambayo inapatikana katika mlima), na ilifanya vitu vyote vya muundo kuonekana kuwa sawa.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
The Wild Kitambulisho Cha Ushirika ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. The Wild Kitambulisho Cha Ushirika inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. The Wild Kitambulisho Cha Ushirika inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
- Vipimo na Ufungashaji
- Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm - Lebo
- branding design, logo, Chinese style, hotel branding, simple
- Teknolojia ya Uzalishaji
- Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
- Changamoto ya Ubunifu
- As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
- Utafiti
- Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
- Msukumo
- Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
- Muda wa Mradi
- The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
- Wanatimu
- Creative director:Chao Xu
Graphic design:Chao Xu
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
