Muundo Adore Repackaging Kazi Kuu: Ufungashaji wa Taulo za Kike na Etereo Pte Ltd ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2020
Adore Repackaging Kazi Kuu: Ufungashaji wa Taulo za Kike
Mteja: Etereo Pte Ltd
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #101113Muundo
Kuhusu Adore Repackaging Kazi Kuu: Ufungashaji wa Taulo za Kike
Maandishi ya Kitabu: Adore ni muundo wa ufungashaji kwa ajili ya taulo za kike. Ufungashaji huu unatumia fonti ya mwandiko wa mkono kama kipengele kikuu cha muundo ili kuleta hisia za ujana na uchangamfu. Mpangilio ni rahisi na umewekwa dhidi ya mandhari tulivu, hivyo kuvuta usikivu kwenye dhima ya afya ya wanawake. Kila kifurushi kimetengenezwa kwa foili ya alumini iliyofungwa kikamilifu ikiwa na kifuniko kinachoweza kufungwa tena, kuruhusu watumiaji kuchukua kiasi kinachohitajika kisha kufunga tena kifurushi ili kulinda taulo dhidi ya vijidudu na bakteria. Kuna ukubwa tatu unaozalishwa, kwa ajili ya matumizi ya pantyliner, mchana, na usiku.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Adore Repackaging Kazi Kuu: Ufungashaji wa Taulo za Kike ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Adore Repackaging Kazi Kuu: Ufungashaji wa Taulo za Kike inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Adore Repackaging Kazi Kuu: Ufungashaji wa Taulo za Kike hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
- Vipimo na Ufungashaji
- Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm - Lebo
- Sanitary Pads, Repackaging, Rebranding, Females
- Teknolojia ya Uzalishaji
- Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia. The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
- Changamoto ya Ubunifu
- The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
- Utafiti
- Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
- Msukumo
- We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
- Muda wa Mradi
- The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
- Mtiririko wa Uendeshaji
- The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
- Wanatimu
- Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng
Imedhaminiwa
Gundua Zaidi ya Designers.org
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Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
