Muundo Menton Ufungaji wa Maji Yenye Ladha na Sidel Machinery Shanghai Co.,Ltd. ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2020
Menton Ufungaji wa Maji Yenye Ladha
na Sidel Machinery Shanghai Co.,Ltd.
Mteja: Sidel Machinery (Shanghai) Co.,Ltd.
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #101535Muundo
Kuhusu Menton Ufungaji wa Maji Yenye Ladha
Menton ni muundo wa ufungaji kwa maji yenye ladha nyepesi yaliyotengenezwa kwa limau zilizoagizwa kutoka nje. Muundo huu unatumia mchoro wa rangi angavu unaokumbusha likizo ya jua katika eneo la Mediterania. Muundo wa mchoro wa limau uliopangwa kwa mtindo wa nasibu unaunda hali ya utulivu na kusaidia kuonyesha tabia ya asili na afya ya kinywaji hicho. Rangi ya samawati ya metali inaunganisha ladha mbalimbali na kuipa chapa taswira ya hali ya juu. Chupa iliyonyooka imetengenezwa kwa PET na ina uzito wa gramu 17.85 tu katika ukubwa wa mililita 500, jambo linalopunguza matumizi ya malighafi na nishati wakati wa uzalishaji.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Menton Ufungaji wa Maji Yenye Ladha ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Menton Ufungaji wa Maji Yenye Ladha inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Menton Ufungaji wa Maji Yenye Ladha hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Menton is a healthy, light-flavored water with the same price as water. After enjoying 3 years of rapid sales, Menton now faces many followers crowding the market with homogeneous packages and prices. The strategy is to keep the current low price but premiumize and differentiate Menton by repositioning it as a higher value product. Most importantly, don't compromise Menton's health attribute in the new package design.
- Vipimo na Ufungashaji
- light weight PET bottle design: only 17.85 grams for a 500 mL bottle
- Lebo
- beverage, lemonade, Package Design, Graphic Design, Illustration, Lemon, flavored water, Menton
- Teknolojia ya Uzalishaji
- Menton uses Sidel Predis Dry Aseptic line, no need to add any preservatives.
The restyled straight bottle shape has a very light weight and very energy saving in the production process. - Changamoto ya Ubunifu
- The first challenge we met was how to premiumize Menton and make it stand our from the competitors. We must then retain Menton's health attribute in the new high valued soft drink category, because many soft drinks give the impression of being high in sugar and unhealthy.
Another challenge is how to build a stronger brand image and further improve the relationship between brand and consumers to increase the loyalty. - Utafiti
- Our target group is the price sensitive young people aged 15 to 25, mainly students and young white collars. Most of them are single children and have grown up together with the development of China’s advanced Internet culture. Compared with their parents, they have international tastes and higher aesthetic requirements. Considering their point of view, we decided to restyle the brand personality with funny, relaxed, young, active, fashionable and positive characteristics to emotionally resonate with them and speak for them.
- Msukumo
- As Menton uses imported European lemons, a bright and jaunty color palette is applied to create an association with the ideal sunny Mediterranean holiday. The unique metallic 'Tiffany blue' color helps render an exquisite brand image and unify the different flavors. We felt the precious lemon photos failed to communicate the product values, so we redesigned it with a random illustrated lemon pattern to render a lighthearted, funny, relaxing mood, convey Menton's healthy, natural attributes.
- Muda wa Mradi
- The project started from September 2019 and finished in December 2019. The design is done in Italy and Shanghai, produced in Beijing.
- Mtiririko wa Uendeshaji
- Menton is a Ready to Drink product sold in the convenient store or market around the school in middle small cities. The target group is price sensitive teenagers aged 15 to 25.
- Hataza
- Copyrights belong to Jinmailang Beverage Co.,Ltd, 2019
- Wanatimu
- Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Xuegang Wang
Lianfei Zhang
Wei Wang - Haki za Picha
- Image #1 : Simone de Polis, Raffaella de Rossi, Shuo Qu, Sabrina de Luca, Chengjie Ding, Roberta Domini
Imedhaminiwa
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