Muundo Cera Una Volta Lebo Ya Mvinyo na Giovanni Murgia ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
DhahabuUfungashaji· 2021
Cera Una Volta Lebo Ya Mvinyo
Mteja: Cantine Chessa
Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #108149Muundo
Kuhusu Cera Una Volta Lebo Ya Mvinyo
Cera Una Volta(Mara Moja) sio tu divai lakini pia hatua ya zamani. Ilizaliwa kutokana na ndoto ya kuunda kito kidogo cha oenological kwa kutunza mafundisho ya mababu na mbinu za winemaking za zamani. Wazo la dhana ya ubunifu ya divai hueleza, katika usahili wa hadithi ya hadithi hyperbole inayowakilishwa vyema na kielelezo kwenye lebo, hadithi ya kuzaliwa kwa divai hii na ile ya nani aliyeizalisha. Mtindo uliochaguliwa ni hadithi ya makusudi, ili kutoa mguso wa kichawi kwa divai ambayo inatofautiana sana na mtindo wa classic wa Vermentino.
Utambuzi
Kuhusu Tuzo ya Dhahabu ya A' Design Award
Cera Una Volta Lebo Ya Mvinyo ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Cera Una Volta Lebo Ya Mvinyo inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Cera Una Volta Lebo Ya Mvinyo huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
- Vipimo na Ufungashaji
- Label: 13,5x8,8 cm
Box: 32x27x10 cm - Lebo
- wine, packaging, illustration, label design
- Teknolojia ya Uzalishaji
- Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening. - Changamoto ya Ubunifu
- The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine. - Utafiti
- The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
- Msukumo
- The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
- Muda wa Mradi
- The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
- Mtiririko wa Uendeshaji
- The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
- Wanatimu
- Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering - Haki za Picha
- 3D Render: Bruno Haver
Photography: Giovanni Murgia
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
