Muundo Labelist Cosmetics Mfuko Wa Huduma Ya Ngozi na Brava Design ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2021
Labelist Cosmetics Mfuko Wa Huduma Ya Ngozi
na Brava Design
Mteja: Labelist Cosmetics
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #111621Muundo
Kuhusu Labelist Cosmetics Mfuko Wa Huduma Ya Ngozi
Ufungaji wa Vipodozi vya Orodha ya Lebo umeundwa kwa kuzingatia mitindo ya sasa ya sekta. Rangi laini lakini zinazong'aa sana zimetumika kuvutia umakini wa mteja. Jaribio limefanywa ili kutofautisha viwango vitatu vya bidhaa: muhimu, matibabu na ya kina kupitia ufungaji, rangi na kugusa. Matokeo yamepatikana matokeo kwa kutumia inks tofauti, varnishes, aina za karatasi na finishes.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Labelist Cosmetics Mfuko Wa Huduma Ya Ngozi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Labelist Cosmetics Mfuko Wa Huduma Ya Ngozi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Labelist Cosmetics Mfuko Wa Huduma Ya Ngozi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Structure, branding and packaging design for Labelist Cosmetics. They have created a new cosmetic brand following the Clear Beauty trend, which includes 9 different cosmetics. The cosmetic line is divided into 3 levels: the essential that any skin needs, the treatment ones (which are the most important for any skin) and the intensives that they do a shock treatment to the skin.
- Vipimo na Ufungashaji
- 60 x 36 x 106 mm
A pre-cut has been set up on one side of the pack so you can unfold the box and see the "how to use" and other information. - Lebo
- cosmetics, packaging, graphic design, clean beauty, slow beauty, beauty, rejuvenating
- Teknolojia ya Uzalishaji
- 3-ink offset printing on graphic cardboard. A black ink with two Pantone that blend into a gradient (different in each model). Silver stamping (essential and intensive) and gold stamping for treatment. Varnish soft touch on white areas to emphasize softness Iriodin varnish in colored areas. It shines with a pearly dot and touches of glitter that make gradients stronger and more nuanced. The interior is printed in 2 inks (the same two Pantone as on the face).
- Changamoto ya Ubunifu
- The biggest challenge was to design a new packaging for a frenetic sector, cosmetics, in which new designs come onto the market almost daily. This fact marked us from the beginning. The goal was to innovate and create an attractive design, but at the same time fulfilling the mission of the project. What was the hardest part of this design activity. Maintain the visual characteristics that the whole marketing team wanted to offer to this new cosmetic line, but with a tight printing budget.
- Utafiti
- In the pre-sale activation this year, this new brand has successfully captured the attention of various international distributors who want to place it on the market.
- Msukumo
- The range of colors was chosen to evoke the consumer in a healthier environment. The idea was that when the consumer saw the Hoot product, for example, an explosion of vitamins came to his or her mind. It was decided to make gradients by adding iriodin varnish to give movement to the packaging. Also, the team wanted to give a special importance to the user’s experience. That’s why they mixed the soft touch varnish, which has a soft touch, with the contrast of iriodin which has small glitter particles. The packaging contains a pre-cut that allows the consumer to see the inside without opening it completely.
- Muda wa Mradi
- The project started in July 2019 in Barcelona and finished in August 2020 in Barcelona, and it will be exhibited in sales platforms in November 2020.
- Mtiririko wa Uendeshaji
- The formulas are minimalist, streamlined with pure and reliable ingredients. The additives are minimal, those necessary to guarantee the maximum effectiveness of each product. They are not tested on animals (cruelty-free) and do not contain the following ingredients considered harmful: SLS, SLES, parabens, formaldehydes, ophthalates or hydroquinone.
- Wanatimu
- Structure & Graphic Design: Gal-la Termes
Brand Manager: Esperança Figuerola
PR Manager: Marta Rodríguez
Support Designer: Antonio Castilla - Haki za Picha
- Image #1: Martí Casanellas
Image #2: Martí Casanellas
Image #3: Martí Casanellas
Image #4: Marc Xalabarder
Image #5: Marc Xalabarder
Imedhaminiwa
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