Muundo Low Classic Utambulisho wa Chapa na Yaman Hu ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ChumaMchoro· 2021
Low Classic Utambulisho wa Chapa
na Yaman Hu
Mteja: Low Classic
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #113244Muundo
Kuhusu Low Classic Utambulisho wa Chapa
Low Classic ni utambulisho wa chapa ulioundwa kwa ajili ya lebo huru ya mitindo. Utambulisho huu umeongozwa na magazeti ya mitindo ya miaka ya 1980. Mpangilio wa rangi zilizopunguzwa ukali na muundo unaovunja gridi hutumiwa. Uchapaji wa herufi umekuzwa kwa kiwango cha kuvutia na kuunganishwa na mikunjo ya kifahari, na hii ndiyo inayounda lugha kuu ya kuona ya chapa hiyo. Vifaa vyote vya kuchapishwa na vya kidijitali vimejumuishwa, kama vile mabango, michoro ya mitandao ya kijamii, barua pepe na mabango ya wavuti. Vifaa vya kuchapishwa vimetengenezwa kwa karatasi iliyorejeshwa bila rangi zenye uchafuzi. Lengo ni kutoa mwonekano wa kizamani katika muundo wa kidijitali ulioboreshwa.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Low Classic Utambulisho wa Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Low Classic Utambulisho wa Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Low Classic Utambulisho wa Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
- Vipimo na Ufungashaji
- 1920px*1280px
- Lebo
- Identity, digital design, fashion, typography
- Teknolojia ya Uzalishaji
- As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
- Changamoto ya Ubunifu
- There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
- Utafiti
- The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
- Msukumo
- The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
- Muda wa Mradi
- The project started at the end of 2019 in New York and finished in mid-2020 in New York.
- Mtiririko wa Uendeshaji
- The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
- Wanatimu
- Creative Director: Yaman Hu
Designer: Yaman Hu
Imedhaminiwa
Gundua Zaidi ya Designers.org
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Zaidi ya Kuchunguza
Miundo Inayohusiana
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