Amarico Ufungashaji wa Aperitif na Radoslav Dostal

Muundo Amarico Ufungashaji wa Aperitif na Radoslav Dostal ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2021

Amarico Ufungashaji wa Aperitif

na Radoslav Dostal

Mteja: Amàrico

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

25,489

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #114557

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Amarico Ufungashaji wa Aperitif

Amarico ni muundo wa lebo na ufungashaji ulioundwa kwa ajili ya aperitif ya Kiitaliano. Muundo huu unatumia michoro ya mimea kuonyesha viambato vyenye harufu nzuri, changamano na asilia vya kinywaji hicho. Michoro hiyo ilichorwa kwa krayoni za kidijitali, na mimea binafsi ilipangwa katika mpangilio wa kioo ulioongozwa na sanaa ya urembo. Fonti za kisasa zilizotengenezwa kwa mkono zinaambatana na picha hizo. Lebo moja inazunguka chupa na kuunganisha nembo na maandishi yaliyoangaziwa kwa michoro ya mimea yenye rangi ya dhahabu. Chupa hiyo ina vipimo vya milimita 70 kwa 70 kwa 240.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Amarico Ufungashaji wa Aperitif ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Amarico Ufungashaji wa Aperitif inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Amarico Ufungashaji wa Aperitif ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The design channels the inherent aesthetic properties of the product, through careful use of botanical motifs which instinctively channel its fragrant, complex and natural ingredients. These are encapsulated in the elegant illustrations and contemporary hand made fonts which augment and harmonise the aperitif's essence and ambience.
Vipimo na Ufungashaji: 70 mm x 70 mm x 240 mm
Lebo: Conceptualisation, packaging, graphic design, illustration, aperitif, historical, authenticity, food & beverage, traditional
Teknolojia ya Uzalishaji: When we began conceptualising materials, our thoughts progressed to the product's sensory essence. After contemplating its lightness in taste and aromatic natural ingredients, we decided on the similarly ethereal medium of digital crayons. Individual herbs were assembled into a mirror composition inspired by decorative art. Meanwhile, many texts led to us creating one label to embrace the bottle, with gilded outlines of individual herbs, joining logos and highlighted parts of text.
Changamoto ya Ubunifu: The creative challenge was around how to marry the multiple elements and characteristics into one prestigious, evocative and authentic brand. Regarding external factors, the product is of course alcohol based so required careful positioning, which we achieved by balancing with the use of natural ingredients and eco friendly packaging. As development evolved, we used these differing elements to bring together the social spirit of fun, the deep sense of wellbeing, and the rich tapestry of history.
Utafiti: Research involved exploring the roots of the product's brand, its symbiosis with the La Dolce Vita concept, and immersion into the ancient Italian infusion methods. This entailed storyboarding with the product owners, to gain insights about the recipe, and the types of emotions it engenders. It also involved analysing current trends, insights and impacts around aperitif consumption in society, in particular the popularity of other Italian beverages such as Aperol.
Msukumo: The design was inspired by the product's complex aromas and piquancy, which simultaneously infuse and inform the fundamentals of its very essence. At its heart, the devotion to La Dolce Vita, reimagined in an uber modern approach to the aperitif. For our team, naturally this entailed an all consuming deep dive into the philosophy of the Sweet Life concept, and collectively coalescing our thoughts on how to present this timeless blend of indulgence and pleasure.
Muda wa Mradi: The project started between Prague and the north of Italy, where Amarico is produced, in December 2019, and finished in December 2020, followed by its global launch.
Mtiririko wa Uendeshaji: The conceptualisation, design and illustration has been carefully crafted to evoke a deep sense of La Dolce Vita between brand and customer interactions. The vivacious imagery, typeface and colours characterise the natural and authentic methods used to create the product, helping to set it apart from others occupying similar spaces in the market.
Hataza: n/a
Wanatimu: Radoslav Dostal, Tomas Nedved, Jan Blazek
Haki za Picha: Photographer: Julius Filip