Muundo Beat Coffee Ubunifu wa Utambulisho wa Chapa na Paul Meeuwsen ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2021
Beat Coffee Ubunifu wa Utambulisho wa Chapa
Mteja: Beat Coffee
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #119537Muundo
Kuhusu Beat Coffee Ubunifu wa Utambulisho wa Chapa
Beat Coffee ni ubunifu wa utambulisho wa chapa na ufungashaji kwa kampuni ya kahawa. Uboreshaji wa chapa ulianza na uchambuzi wa soko, ukaguzi wa washindani na maoni ya wateja, ambayo yaliunda mkakati na uwekaji wa chapa. Uwekaji huo unaonyeshwa kupitia kauli mbiu Serious Fun Coffee, ambayo huweka mtindo wa mawasiliano na kuunganisha furaha, muziki na kahawa. Sauti ya mmiliki wa kampuni imetumika kuipa uhai alama ya chapa. Wazo hilohilo limebebwa hadi kwenye mfuko wa kahawa uliochapishwa, ambao huhuishwa kupitia uhalisia uliowiana (augmented reality). Lengo ni kuwa na chapa iliyo wazi, inayolenga mteja na yenye mchezo wa kuchangamsha.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Beat Coffee Ubunifu wa Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Beat Coffee Ubunifu wa Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Beat Coffee Ubunifu wa Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The voice of the client is used to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Vipimo na Ufungashaji
- Coffee bag printed,
- Lebo
- brand, print, animation, audio design, social media
- Teknolojia ya Uzalishaji
- Augmented Reality
- Changamoto ya Ubunifu
- To create a customer focused fun brand clarity that was also in line with the principals that the company held.
- Utafiti
- A comprehensive brand and marketing strategy process was executed covering market insights competition and customer feedback.
- Msukumo
- The inspiration for the Beatcoffee rebrand was to capture the voice of the brand. This was achieved by using the voice of the owner to bring the brand mark to life. This was then translated into the packaging that animated via Augmented Reality.
- Muda wa Mradi
- 3-6 months
- Mtiririko wa Uendeshaji
- We created a brand strategry, The brand strategy translated inti the positioning, then tone of voice, Then the brand mark, and touch points
- Wanatimu
- Paul Meeuwsen
Todd Watts
Cassy Bezeruk
Austin Davey
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
