LendMe Kitambulisho cha Chapa na Ruis Vargas

Muundo LendMe Kitambulisho cha Chapa na Ruis Vargas ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ChumaMchoro· 2021

LendMe Kitambulisho cha Chapa

na Ruis Vargas

Mteja: Laika

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro

13,005

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #119666

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu LendMe Kitambulisho cha Chapa

LendMe ni kitambulisho cha chapa kilichoundwa kwa ajili ya kampuni inayofanya kazi katika soko la mikopo ya nyumba (home equity). Nembo hiyo inatumia muundo wa kiishara unaorejelea misimbo ya binari iliyosawazishwa dhidi ya kila mmoja, ikipendekeza wazo la kihisabati pamoja na uhusiano wa pande mbili kati ya kampuni na wateja wake. Mchoro wa rangi ni wa aina inayosaidiana, ukiwa na zambarau kama msingi, huku machungwa na buluu zikiwa toni za ziada kwa ajili ya ujumbe na hadhira tofauti. Matumizi yake ni pamoja na kadi za biashara, bahasha, uwasilishaji wa kitaasisi, na paneli ya taa za barabarani.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

LendMe Kitambulisho cha Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. LendMe Kitambulisho cha Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. LendMe Kitambulisho cha Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: To operate in the home equity market, a group of investors sought to build a brand that would convey the concept of help and solidarity, in a balanced financial relationship with its client.
From this premise, the LendMe brand was built: the logo structure has an iconographic representation that refers to binary codes balanced between each other, suggesting both a mathematical concept and the relationship between LendMe and his client, where lending is a two-way street.
Vipimo na Ufungashaji: Business card format 90 x 50 mm printed on 300 g offset paper, in 4 x 0 CMYK colors, pasted to reach a weight of 600 g. Envelopes, format 220 x 310 mm and format 150 x 210 mm, printed on 120 g matte couche paper, in 4 x 0 CMYK colors. Light panel: 1200 X wwl800 mm.
Lebo: Brand, logotype, illustration, visual identity, Laika Design
Teknolojia ya Uzalishaji: The identity project consists of business cards, printed in 300 g weight, envelopes, institutional presentation and street light panel.
Changamoto ya Ubunifu: Lend Me emerges with an ambition: to present the consumer an alternative to the traditional model of bank and customer relationship. Thus, the LendMe brand language represents the attitude of rupture with the current model. The graphic elements, the pictograms, the logo and the color palette are the synthesis of the brand's purpose: objective and welcoming, practical but well supported in principles.
Utafiti: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of its meaning, an affirmation, and the need to design small graphic narratives. Thus, the brand and its visual identity elements, made by Laika, allow the creation of diverse visual narratives, which contemplate the daily needs of communication and realization of the culture of the LendMe brand.
Msukumo: The aesthetics of LendMe seeks to create a graphic environment structured and sustained by itself and solid. Thus, the use of colours sought to establish a complementary palette, in which purple is the basis, trust, and orange and blue are the colours of the relationship, effusive and intense. Just as the logo has a binary structure, representing relations antagonistic essence, the use of colours allows working with duality, from the welcoming and intense to the sober and balanced.
Muda wa Mradi: The project started in February 2020 and finished in May 2020 in Sao Paulo, Brazil.
Mtiririko wa Uendeshaji: The need to transitioning between as distant audiences as consumers and companies was the premise of the brand. Therefore, the language project should anticipate the flotation on the daily approach of the communication of the LendMe brand. The result was the establishment of the usage of the brand colours in an elementary didactic, fitting colour to the brand’s voice and identity. The elements of visual identity transit from abstract and technologic, on the communication with corporative clients, to emotional, in the usage of humanised pictures, which deal with a closer relation with the final client.
Hataza: Laika Design
Wanatimu: Ruis Vargas, Creative Director, Agnes Svilenov, Designer
Haki za Picha: Laika Design