Muundo Sogurt With Love and All Things Good Ufungaji wa Mtindi Uliogandishwa na Jimmy Chew ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ChumaUfungashaji· 2021
Sogurt With Love and All Things Good Ufungaji wa Mtindi Uliogandishwa
na Jimmy Chew
Mteja: Sogurt
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #119936Muundo
Kuhusu Sogurt With Love and All Things Good Ufungaji wa Mtindi Uliogandishwa
Sogurt With Love and All Things Good ni muundo wa ufungaji kwa ajili ya vikombe vya aiskrimu ya mtindi uliogandishwa. Rangi safi na hai zimetumika kuakisi sauti ya chapa inayokaribisha, yenye furaha na maridadi. Michoro iliyowekwa juu ya nyingine inaonyesha mchanganyiko wa viungo muhimu ndani ya kila ladha iliyotengenezwa kwa umakini. Aina za maandishi, alama za picha na mpangilio vimepangwa ili kuwasilisha taarifa za bidhaa kwa uwazi na kurahisisha usomaji. Kifuniko cha plastiki cha ufungaji wa awali kimebadilishwa na kifuniko cha karatasi. Kila kikombe kina ujazo wa mililita 125 na upana wa milimita 74.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Sogurt With Love and All Things Good Ufungaji wa Mtindi Uliogandishwa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Sogurt With Love and All Things Good Ufungaji wa Mtindi Uliogandishwa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Sogurt With Love and All Things Good Ufungaji wa Mtindi Uliogandishwa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The renewed brand identity and packaging system emphasizes on visual clarity and simplicity, with the main intention to congruently reflect evolution of the brand, personality of the founder and needs of their consumers.
Fresh colour hues have been used to reflect the approachable, fun loving, free spirited and elegant voice of Sogurt. The design showcases an optimistic aesthetic with uniquely overlaid illustrations to personify the fusion of key ingredients within each deliciously healthy crafted flavour. - Vipimo na Ufungashaji
- 74mm(width) x 82mm(height) x 82mm(diameter)
125ml ice-cream cup - Lebo
- Sogurt, Hartwork, Packaging Design, Experience Design, Froyo, Ice-Cream
- Teknolojia ya Uzalishaji
- Jimmy has scrutinised every element in the packaging design, from the colors, iconography, font type, visual design to materialization. The end result is a balanced design consideration of aesthetic, production efficiency and experience design.
By eliminating the use of plastic lid, which was in Sogurt's old packaging design, and switching to the use of paper lid, the design is intently aligned with Sogurt's brand values of spreading love and wellness. A positive messaging "Crafted With Love And All Things Good" is integrated into the design to accentuate their brand values. - Changamoto ya Ubunifu
- The creative challenge faced during this project is on the production & logistics side of things. Due to the Covid-19 pandemic, this has affected the production lead time of the packaging, as well as the logistics transportation of the finished product. The campaign launch date to reveal the new packaging and visual design has to be slightly delayed.
- Utafiti
- The success of the project depends largely on incorporating empathy driven service design to understand the client's personality, their business and touchpoints and their customers' needs. Interview and feedback were conducted with the brand owner and their customers to understand the challenges on their existing packaging design in areas of construction, production and visual design.
These knowledge are congruently aligned into the brand uplift and packaging design, to work strategically in tandem with Sogurt's campaign to extend ecommerce into their business to outreach a wider audience. - Msukumo
- Jimmy has invigorated the Sogurt brand with a uniquely created packaging design. Every visual communication touchpoint designed for the Sogurt brand, from illustration, icons, colors, typography is purely intended to reflect the personality of the brand owner and permeate positive feelings, spreading positivity and enhance the good feelings to the consumer.
The ultimate intention is a visual identity specially created to accentuate positivity and liveliness. - Muda wa Mradi
- The project started in August 2019 in Singapore and finished in October 2020. The new packaging designs are revealed to the market in January 2021.
- Mtiririko wa Uendeshaji
- The intended users' point-of-view is primarily to be able to extract the product information with clarity without being overwhelmed by the amount of information. The packaging design has been intently designed with the information hierarchy, content reading experience and visual design strategically considered.
The amount of information to be showcased has been stringently scrutinised with careful usage of layout, font type and iconography to promote readability. - Wanatimu
- Creative Director : Jimmy Chew
Designer : Jimmy Chew - Haki za Picha
- Image #1-4 : Photographer Antelope Studios, 2021.
Image #5 : Photographer Sogurt, 2021.
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