Nanxiang Incity Mfumo wa Alama za Kuonekana na Zesion Design

Muundo Nanxiang Incity Mfumo wa Alama za Kuonekana na Zesion Design ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2021

Nanxiang Incity Mfumo wa Alama za Kuonekana

na Zesion Design

Mteja: Zesion Design

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

17,915

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #119978

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Nanxiang Incity Mfumo wa Alama za Kuonekana

Nanxiang Incity ni mfumo wa alama za kuonekana ulioundwa kwa ajili ya kituo cha ununuzi mjini Shanghai. Muundo huu unatumia utamaduni wa eneo la Nanxiang, eneo linalojulikana kwa korongo na mahekalu, na kubadilisha umbo la korongo wanaoruka wawili wawili kuwa picha za alama za kidhahania. Miongozo ya sakafu na orodha za wafanyabiashara zimewekwa kwenye milango ya kuingia na kutoka ya ngazi za umeme na kwenye sehemu ambazo mtiririko wa wageni huingiliana. Uchapishaji wa kuzuia wino mweupe umewekwa kwenye karatasi za mwanga, hivyo maandishi na michoro hubaki wazi. Vipande vinavyoning'inia hutumia vituo vya bawaba vya kioo vinavyochanganyika na mapambo ya ndani ya kituo cha ununuzi.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Nanxiang Incity Mfumo wa Alama za Kuonekana ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Nanxiang Incity Mfumo wa Alama za Kuonekana inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Nanxiang Incity Mfumo wa Alama za Kuonekana ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Designers drew inspiration from the cranes flying in pairs and then tried to combine the crane shape with the signage, transforming the daily form of cranes into the signage image via abstract art techniques. In doing so, every consumer coming to Nanxiang Yinxiang City can have a deep impression of cranes in different scenes.
Vipimo na Ufungashaji: Light box:1145(length)*2160(height)mm
Lifting parts：1500（length）*640(height)mm
Outdoor display：3000（length）*1700(height)mm
Lebo: Visual Signage,Way finding,VI,Logo,Graphics
Teknolojia ya Uzalishaji: The conventional light box is transparent and fails to block the light effectively, so it will weaken the effect of text and external outline on the box surface. Designers adopted white ink blocking printing on the light sheet to overshadow the lighting of the textless part and make the text and external outline clearer. The hanging pieces used mirror pivot points to reflect, weakening the visual effect of the pivot points in the environment and blending with the mall environment.
Changamoto ya Ubunifu: We applied stories of cranes into the design - the crane signs varied in the mall area and the parking with respective meanings of dancing and returning, giving consumers a home feeling. The initial light box was hard to operate because the shape of the internal light piece was different from the standard one. In a bid to better show the image, we have processed the bending frame to add internal space and facilitate maintenance after over half a year of proofing and comparison.
Utafiti: The project targets at residents in and around Shanghai with the aim to provide a place for them to unwind. Designers combines the cultural characteristics of Nanxiang, which is renown for its cranes and temples, and extracts the elements of cranes to create a micro-vacation resort via planning of scenes, so that every customer of the mall can make his or her fragmented time interesting and quality.
Msukumo: Nanxiang Yinxiang City adopts a visual guidance system. The design of the artistic signs are the figurative image of cranes in pairs, providing a story line for customers to shop in the mall. Inspired by the cranes' main activities, designers integrated the crane culture into the shopping mall and managed to guide customers to experience the ubiquitous crane culture.
Muda wa Mradi: The entire building process takes 3 years - its design started in Shanghai in 2018, and the construction project kicked off in 2019, and ended in Shanghai in 2020.
Mtiririko wa Uendeshaji: During the design process, we thoughtfully integrated the space function with local cultural creativity, so as to offer guidance to customers' activities and provide them with the full set of services they need. You will see the careful planning of designers in all floor guide signs and introductions of merchants at the entrance and exit of the escalator and the intersections of customer flow. People can grasp the information at a glance, and the image of cranes enjoys great popularity.
Wanatimu: Jie Zhou