Muundo Bergtor Visual Identity Utambulisho wa Kuonekana na Erika Baczo ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2021
Bergtor Visual Identity Utambulisho wa Kuonekana
na Erika Baczo
Mteja: Bergtor
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #120088Muundo
Kuhusu Bergtor Visual Identity Utambulisho wa Kuonekana
Bergtor ni utambulisho wa kuonekana ulioundwa kwa ajili ya chapa ya milango ya gereji. Utambulisho huu unategemea mfumo thabiti wa gridi na mtazamo wa uchapaji wenye urahisi (minimalistic). Vipengele vya kijiometri vimeongezwa kwenye herufi ili kuonyesha maana ya jina hilo. Herufi E imebadilishwa na maumbo matatu yaliyoongozwa na mistari mikuu ya mlango wa gereji, na kuunda picha rahisi (pictogram). Rangi zinazotumika ni mchanganyiko wa rangi mbili, nyeusi na kijani chenye mwonekano safi, huku fonti kuu ikiwa Gotham. Nembo na mfumo wa kuonekana vimechorwa kwa muundo wa vekta (vector), hivyo vinaweza kubadilishwa kulingana na ukubwa mbalimbali kwa ajili ya matumizi ya kidijitali na machapisho.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Bergtor Visual Identity Utambulisho wa Kuonekana ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Bergtor Visual Identity Utambulisho wa Kuonekana inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Bergtor Visual Identity Utambulisho wa Kuonekana hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors. - Vipimo na Ufungashaji
- The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
- Lebo
- visual identity, modern, simple, timeless, feasibility, reliability
- Teknolojia ya Uzalishaji
- The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
- Changamoto ya Ubunifu
- The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
- Utafiti
- The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
- Msukumo
- Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance. - Muda wa Mradi
- The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
- Mtiririko wa Uendeshaji
- One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
- Hataza
- Copyrights belong to the CEO of the Bergtor company.
- Wanatimu
- Erika Baczó
Alpár Dávid - Haki za Picha
- Credits to: Adobe stock - main image.
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