Muundo Cheetos Redesign Ufungashaji wa Vitafunio na Dennis Furniss ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2021
Cheetos Redesign Ufungashaji wa Vitafunio
Mteja: PepsiCo International Mexico
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #122989Muundo
Kuhusu Cheetos Redesign Ufungashaji wa Vitafunio
Cheetos Redesign ni muundo wa ufungashaji wa vitafunio ulioundwa kwa ajili ya chapa ya vitafunio vya mahindi nchini Mexico. Kanuni mpya za kitaifa zilipiga marufuku matumizi ya wahusika kwenye vifungashio, kwa hivyo kielelezo cha muda mrefu kiliondolewa. Herufi kubwa C ilitengenezwa kuwa nembo kuu ya kigrafiki. Herufi hiyo ni ya kiuchapaji, ya kuchezacheza na yenye upekee, na inafanya kazi katika safu nzima ya ladha. Muundo huu unaweza pia kubadilishwa kulingana na masoko ya maeneo mbalimbali. Kila pakiti ina upana wa milimita 132.5 na urefu wa milimita 250. Uzalishaji hutumia uchapishaji wa flexografia kwenye msingi wa foili.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Cheetos Redesign Ufungashaji wa Vitafunio ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Cheetos Redesign Ufungashaji wa Vitafunio inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Cheetos Redesign Ufungashaji wa Vitafunio ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- In 2020, new regulations were put in place by the Mexican government which meant PepsiCo had to walk away from its most recognizable brand asset. Chester. So, they thanked him for all the hard work and got to work themselves redesigning the brand from the ground up. By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson?
- Vipimo na Ufungashaji
- width 132.5 mm x height 250 mm
- Lebo
- Chester, Cheetos, brand, creative, Chips, PepsiCo, Branding, Packaging
- Teknolojia ya Uzalishaji
- Flexo printing over foil substrate.
- Changamoto ya Ubunifu
- By far their biggest challenge was that Chester is literally baked into the DNA of the brand. PepsiCo faced some tough questions. Like, how do you keep the voice of the brand alive without its spokesperson? How do you distinguish each flavor with their personality nuances without an actual personality? How do you keep the mischievous fun positioning of brand alive without the mischievous and fun Chester?
- Utafiti
- Cheetos has a 40 year history in Mexico. 30 of those years Chester was Cheetos mascot. He has been one of the most loved and well known characters in all of Mexican culture. Mischievous. Fun. Undoubtedly, Chester was the most iconic asset for the Cheetos brand. But the new regulations ban characters from packaging and marketing.
To test and learn about the designs potential the PepsiCo research team evaluated the design through extensive accelerated Quantitative and Qualitative consumer studies, before they finally arrived at the amazing Pack Design that went to market. - Msukumo
- With a heavy heart PepsiCo gave Chester a retirement party. And then got to work on The Big Letter C. A new graphic asset, THE BIG Letter C, is an uplifting symbol that represents the essence of the brand. This C is a typographic element that is designed to be authentic and unique. It is mischievous. It is fun. It works across the flavor portfolio. And it can be localized. Additionally, for consumers, this design had outstanding results.
- Muda wa Mradi
- Mexico, initiated, completed, and launched in 2020
- Mtiririko wa Uendeshaji
- From a marketing perspective, PepsiCo's brief was to revolutionize the Cheetos equity and packaging while maintaining the brand essence that they have nurtured over more than a decade. Basically, they had to replace something everyone has known and loved for the last 30 years with something new that they will love just as much.
- Wanatimu
- PepsiCo Global Design Team
PepsiCo Marketing (Mexico) - Haki za Picha
- All images are property of PepsiCo International
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
