Bel Gusto Ufungashaji wa Pasta na Olga Takhtarova

Muundo Bel Gusto Ufungashaji wa Pasta na Olga Takhtarova ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2021

Bel Gusto Ufungashaji wa Pasta

na Olga Takhtarova

Mteja: Sot F&d

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

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Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #123472

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Bel Gusto Ufungashaji wa Pasta

Bel Gusto ni muundo wa ufungashaji kwa ajili ya safu ya pasta mbichi iliyotengenezwa kutoka ngano ya durum. Ufungashaji umeundwa kama kifurushi cha posta kilichotumwa kutoka Italia. Stempu za posta, mihuri ya posta, michoro iliyochorwa kwa mkono ya maeneo ya kihistoria ya Italia na uigaji wa karatasi ya kraft vimetumika. Dirisha la kutazama huruhusu mnunuzi kuona pasta iliyo ndani ya sanduku kabla ya kununua. Milia yenye rangi yenye ujazo na mng'ao sawa hutenganisha maumbo tofauti ya pasta ndani ya safu hiyo. Vifurushi vinachapishwa kwenye filamu ya PET kwa vanishi teule.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Bel Gusto Ufungashaji wa Pasta ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Bel Gusto Ufungashaji wa Pasta inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Bel Gusto Ufungashaji wa Pasta ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Vipimo na Ufungashaji: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Lebo: packaging, pasta, Italy, food
Teknolojia ya Uzalishaji: PET film. Сolor CMYK, PANTONE. Selective varnish
Changamoto ya Ubunifu: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Utafiti: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Msukumo: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Muda wa Mradi: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Mtiririko wa Uendeshaji: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.