Zaku Inc. Utambulisho Wa Shirika na Nobuya Hayasaka

Muundo Zaku Inc. Utambulisho Wa Shirika na Nobuya Hayasaka ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2022

Zaku Inc. Utambulisho Wa Shirika

na Nobuya Hayasaka

Mteja: Arica Design Inc

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

43,224

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #127734

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Zaku Inc. Utambulisho Wa Shirika

Ishara hii ina maana mbili. Ni jina la kampuni na kauli mbiu ya kampuni. Inajumuisha uchapaji wa herufi za kanji za Kijapani, ambazo husoma zaku katika jina la kampuni. Kanji pia ina maana ya kuunda. Silhouette ya mkono wa Good inaundwa kwa kutumia herufi hii, ambayo ina maana ya kuunda. Kwa njia hii, kauli mbiu ya kampuni ya Kuunda Nzuri inaonyeshwa kwa alama moja. Alama ya alama inaonyesha dhamira ya kampuni katika kuunda Nzuri ulimwenguni kupitia hatua za ubunifu.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Zaku Inc. Utambulisho Wa Shirika ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Zaku Inc. Utambulisho Wa Shirika inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Zaku Inc. Utambulisho Wa Shirika ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Vipimo na Ufungashaji: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Lebo: Typography, Logos, Symbols, Corporate Identity, Logotypes
Teknolojia ya Uzalishaji: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Changamoto ya Ubunifu: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Utafiti: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Msukumo: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Muda wa Mradi: It opened in Japan in March 2021.
Mtiririko wa Uendeshaji: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Wanatimu: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki