Muundo Bay Duka La Rejareja La Vipodozi na SIG Design ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Nafasi za Ndani na Maonyesho.
ChumaMambo ya Ndani· 2022
Bay Duka La Rejareja La Vipodozi
na SIG Design
Mteja: Sephora
Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mambo ya Ndani
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #127738Muundo
Kuhusu Bay Duka La Rejareja La Vipodozi
Mistari ya kitabia nyeusi na nyeupe ya Sephora ilitumika kama mwelekeo wa kuona ili kuongoza mtiririko wa watu na kuleta matumizi bora ya watumiaji. Udanganyifu wa macho na muundo wa mstari wa mawimbi huunda ghuba ya Sephora, na kusababisha uzoefu tofauti wa kuona. Mistari kwenye nguzo nyeusi na nyeupe hupanuliwa kwa mambo ya ndani ya nafasi, na hivyo kutengeneza mwongozo wa asili wa kuona.
Utambuzi
Kuhusu Tuzo ya Chuma ya A' Design Award
Bay Duka La Rejareja La Vipodozi ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Bay Duka La Rejareja La Vipodozi inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Bay Duka La Rejareja La Vipodozi inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
- Vipimo na Ufungashaji
- The project space is 424 ㎡.
- Lebo
- cosmetics retail space, bay, stripes, consuming experience
- Teknolojia ya Uzalishaji
- Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
- Changamoto ya Ubunifu
- While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
- Utafiti
- Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers. - Msukumo
- Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
- Muda wa Mradi
- The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen. - Mtiririko wa Uendeshaji
- /
- Wanatimu
- Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang - Haki za Picha
- Image #1-image #5 Photographer ：Lerong Huang
Imedhaminiwa
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