Muundo Shuanghui Rebrand Kifungashio cha Soseji na Tiger Pan ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
ShabaUfungashaji· 2022
Shuanghui Rebrand Kifungashio cha Soseji
na Tiger Pan
Mteja: Shuanghui Group
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #130897Muundo
Kuhusu Shuanghui Rebrand Kifungashio cha Soseji
Uwekaji Chapa Upya wa Shuanghui ni muundo wa kifungashio kwa ajili ya bidhaa ya hemu iliyopikwa inayouzwa nchini China. Muundo mpya unahifadhi vipengele asili vya chapa na kubadilisha picha zenye pikseli na michoro ya kijiometri, ili kifungashio kiweze kutambulika kutoka mbali. Mionekano ya bidhaa kutoka pembe tofauti na katika mchanganyiko tofauti imerahisishwa kuwa maumbo yenye mviringo. Makundi matatu ya rangi angavu yanatenganisha ladha tofauti. Mpangilio wazi wa taarifa na mfumo wa mfululizo ulioungana husaidia wanunuzi kupata bidhaa wanayotafuta kwa haraka. Herufi mpya za chapa zinafuata mkunjo laini wa upinde.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Shuanghui Rebrand Kifungashio cha Soseji ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Shuanghui Rebrand Kifungashio cha Soseji inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Shuanghui Rebrand Kifungashio cha Soseji hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The popularity of Shuanghui Wangzhongwang ham in China is the same as the popularity of Coca-Cola in the United States. It is a super large single product with over 10 billion sales every year; it is also a national-level product that accompanies generations of youth; it is also synonymous with the category of cooked ham. It's just that the product packaging that has not been updated for more than 13 years is still stuck in the 1980s.
- Vipimo na Ufungashaji
- Outer bag: Width130mm x Depth30mm x Height235mm
Casing: Width19mm x Depth19mm x Height147mm - Lebo
- Sausage, Food, environmental protection, rebrand, super symbol, Tiger Pan
- Teknolojia ya Uzalishaji
- The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products.
- Changamoto ya Ubunifu
- The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
The new font design of the brand is curved with a 3.36 degree arc and more clearly presents elastic product properties. After testing, the attractiveness of the new design in the sales terminal is 4.6 times that of the old product. - Utafiti
- The design content is limited by the relative backwardness of packaging and printing technology at that time, so it presents an old and vulgar product state. The difficulty of our upgrade design lies in how to radiate a younger and more energetic product image on the premise of maintaining a consistent consumer memory.
- Msukumo
- Rebirth of a national product
We retain the original design elements as much as possible, and use geometric graphics instead of pixelated methods to enhance the transmission efficiency of the product over longer distances. The products presenting in different angles and different combinations are summarized as different types of rounded graphics, combined with three groups of fresh and bright colors, to distinguish the feelings brought by different taste products. - Muda wa Mradi
- The project lasts 2 month, designed in Shenzhen and produced in Luohe, Henan.
- Mtiririko wa Uendeshaji
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
- Wanatimu
- Creative Director: Tiger Pan
Graphic Designer: Yuxuan He
Graphic Design: Han Wang
Image Editing: Yuling Zhu
Image Editing: Chao Ma
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu - Haki za Picha
- Image #No 1: Photographer Yuling Zhu
Image #No 2: Photographer Yuling Zhu
Image #No 3: Photographer Yuling Zhu
Image #No 4: Photographer Yuling Zhu
Image #No 5: Photographer Yuling Zhu
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