Muundo Treasured Brew of the Cave Ufungashaji wa Chupa ya Baijiu na Tiger Pan ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2022
Treasured Brew of the Cave Ufungashaji wa Chupa ya Baijiu
na Tiger Pan
Mteja: Jiugui Liquor Co., Ltd
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #130922Muundo
Kuhusu Treasured Brew of the Cave Ufungashaji wa Chupa ya Baijiu
Treasured Brew of the Cave ni muundo wa ufungashaji wa baijiu ya Kichina. Umbo la kawaida la chupa yenye mfano wa gunia limehifadhiwa, likiwa na kamba iliyofungwa kuzunguka shingo, huku nyenzo zikibadilishwa kutoka porselani kwenda glasi. Uso wa glasi unaongeza mng'ao na muundo wa mguso na kuitofautisha chupa hii na ufungashaji wa kauri unaotumiwa na chapa nyingine. Mlima umechongwa kwenye msingi kwa mtindo wa michoro ya kale ya Kichina ili kuelezea dhana ya kuhifadhi kwenye pango, njia iliyotumiwa kwa muda mrefu na watu wa Miao. Chupa inabaki safi na wazi, ikiwa na namba sita iliyokwezwa juu yake.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Treasured Brew of the Cave Ufungashaji wa Chupa ya Baijiu ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Treasured Brew of the Cave Ufungashaji wa Chupa ya Baijiu inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Treasured Brew of the Cave Ufungashaji wa Chupa ya Baijiu ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
- Vipimo na Ufungashaji
- Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm - Lebo
- Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
- Teknolojia ya Uzalishaji
- The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Changamoto ya Ubunifu
- With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
- Utafiti
- While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Msukumo
- Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. - Muda wa Mradi
- The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
- Mtiririko wa Uendeshaji
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
- Wanatimu
- Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie - Haki za Picha
- Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu
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