Tsingtao Beer Primary Function: Ufungashaji wa Kisanduku cha Zawadi cha Bia na Tsingtao Brewery Culture Media Co., Ltd.

Muundo Tsingtao Beer Primary Function: Ufungashaji wa Kisanduku cha Zawadi cha Bia na Tsingtao Brewery Culture Media Co., Ltd. ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2022

Tsingtao Beer Primary Function: Ufungashaji wa Kisanduku cha Zawadi cha Bia

na Tsingtao Brewery Culture Media Co., Ltd.

Mteja: Tsingtao Brewery Culture Media Co.,Ltd.

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

27,650

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #132955

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Tsingtao Beer Primary Function: Ufungashaji wa Kisanduku cha Zawadi cha Bia

Bia ya Tsingtao ni ufungashaji wa kisanduku cha zawadi ulioundwa kwa ajili ya maadhimisho ya miaka 120 ya chapa hii. Muundo huu unashikilia bia tatu za Pilsner za kizamani na unategemea usanifu wa kipekee wa majengo ya Qingdao. Mchoro huu unaunganisha alama muhimu za eneo na utamaduni wa chapa, ukionyesha uhusiano kati ya chapa na utamaduni wa kanda hiyo. Kifuniko cha nje kinajifunua pande zote mbili, mwendo uliochochewa na uchanuaji wa hops, mojawapo ya viungo vya bia. Bia hufunuliwa wakati kisanduku cha zawadi kinapofunguliwa. Karatasi maalum imetumika, na uzalishaji unajumuisha uchapishaji wa UV, ubandikaji wa moto na uchongaji wa nakshi.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Tsingtao Beer Primary Function: Ufungashaji wa Kisanduku cha Zawadi cha Bia ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Tsingtao Beer Primary Function: Ufungashaji wa Kisanduku cha Zawadi cha Bia inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Tsingtao Beer Primary Function: Ufungashaji wa Kisanduku cha Zawadi cha Bia ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
Vipimo na Ufungashaji: Width 276mm x Depth 90mm x Height 286mm
Lebo: Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
Teknolojia ya Uzalishaji: Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
Changamoto ya Ubunifu: The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
Utafiti: It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
Msukumo: The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
Muda wa Mradi: This project was started in January 2021 in Qingdao, and was finished in April 2022.
Mtiririko wa Uendeshaji: The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
Wanatimu: Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu