Crcrta Utambulisho wa Kampuni na Zilong Chen and Chao Yang

Muundo Crcrta Utambulisho wa Kampuni na Zilong Chen and Chao Yang ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2022

Crcrta Utambulisho wa Kampuni

na Zilong Chen and Chao Yang

Mteja: Communication University of Zhejiang

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

11,052

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #135411

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Crcrta Utambulisho wa Kampuni

Crcrta ni utambulisho wa kampuni ulioundwa kwa ajili ya Kituo cha Utafiti cha Kichina cha Sanaa ya Redio na TV, idara ya serikali. Nembo hii inachanganya michoro na maandishi. Mpangilio wa rangi unatumia rangi tatu za msingi za televisheni, nyekundu, kijani na buluu. Alama ya kamera inaundwa na maumbo matatu ya kijiometri. Mistatili miwili inarejelea vichujio na karatasi zinazotumika katika sekta ya redio na televisheni. Pembetatu inarejelea lenzi au spika. Herufi CRCRTA zinapita kwenye mchoro kutoka kushoto kwenda kulia kueleza dhana ya mawasiliano. Utambulisho huu hauna ukubwa maalum na unaweza kubadilishwa ukubwa kulingana na mahitaji ya vyombo tofauti vya habari.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Crcrta Utambulisho wa Kampuni ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Crcrta Utambulisho wa Kampuni inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Crcrta Utambulisho wa Kampuni hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Vipimo na Ufungashaji: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Lebo: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Teknolojia ya Uzalishaji: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Changamoto ya Ubunifu: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Utafiti: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Msukumo: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Muda wa Mradi: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Mtiririko wa Uendeshaji: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Wanatimu: Designer:Chen Zilong and Creative Director:Yang Chao