Muundo Coway Kituo cha Uzoefu wa Wateja na IQI Concept ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Nafasi za Ndani na Maonyesho.
ShabaMambo ya Ndani· 2022
Coway Kituo cha Uzoefu wa Wateja
na IQI Concept
Mteja: IQI Concept
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mambo ya Ndani
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #136737Muundo
Kuhusu Coway Kituo cha Uzoefu wa Wateja
Kituo cha Uzoefu cha Coway ni kituo cha uzoefu wa wateja kilichopo Kuala Lumpur, Malaysia. Nafasi hii yenye ukubwa wa futi za mraba 2210 inaonyesha bidhaa na huduma za maji safi na hewa safi, usingizi bora na usafi wa vyoo. Kituo hiki kimegawanywa katika maeneo matano: Urithi wa Chapa, Huduma ya Maji, Huduma ya Hewa, Huduma ya Maisha, na Huduma kwa Wateja. Vionyesho vya skrini za kugusa, vifaa vya kielektroniki vinavyobadilika, na paneli za televisheni huruhusu maudhui ya maonyesho kusasishwa kwa urahisi. Rangi nyeupe, buluu na nyeusi pamoja na mistari iliyopindika katika umbo la mbao na maumbo meupe hukumbusha maji na hewa. Kituo cha kuchuja maji ndicho kinachounda kitovu cha sehemu ya Huduma ya Maji.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Coway Kituo cha Uzoefu wa Wateja ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Coway Kituo cha Uzoefu wa Wateja inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Coway Kituo cha Uzoefu wa Wateja hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
- Vipimo na Ufungashaji
- 2210 sqft
- Lebo
- experience centre, curves, nature, clean, commercial space, digital
- Teknolojia ya Uzalishaji
- The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
- Changamoto ya Ubunifu
- The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
- Utafiti
- The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.
We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre - Msukumo
- The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
- Muda wa Mradi
- Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
- Mtiririko wa Uendeshaji
- Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
- Wanatimu
- Yie Yee Wong
Alice Dinh
Wei Ling Yee - Haki za Picha
- Photographer: David Yeow
Imedhaminiwa
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