Avant Modern Cuisine Utambulisho wa Chapa na Jiawei Wu

Muundo Avant Modern Cuisine Utambulisho wa Chapa na Jiawei Wu ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2022

Avant Modern Cuisine Utambulisho wa Chapa

na Jiawei Wu

Mteja: Jiawei Wu Design

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

15,986

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #137847

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Avant Modern Cuisine Utambulisho wa Chapa

Avant ni mkahawa wa kula chakula wa hali ya juu ulioko China. Dhana ya utambulisho wa chapa inatumia uzoefu wa wamiliki wa nje ya nchi kuwapa wateja kumbukumbu za kipekee kwamba wamefanya safari. Kuanzia na menyu ambayo imebuniwa kufanana na pasipoti. Baada ya kila mlo, wateja wanapata tiketi iliyobinafsishwa ambayo imeundwa kulingana na msukumo maalum nyuma ya kila sahani na kumbukumbu kutoka mijini. Uzoefu huu wa kula chakula ulikuwa maarufu sana wakati kusafiri kulizuiliwa kutokana na janga la Covid

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Avant Modern Cuisine Utambulisho wa Chapa ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Avant Modern Cuisine Utambulisho wa Chapa inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Avant Modern Cuisine Utambulisho wa Chapa hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Vipimo na Ufungashaji: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Lebo: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Teknolojia ya Uzalishaji: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Changamoto ya Ubunifu: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Utafiti: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Msukumo: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Muda wa Mradi: The project started in July 2020 in China and finished in March 2021.
Mtiririko wa Uendeshaji: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Wanatimu: Jiawei Wu
Haki za Picha: Jiawei Wu_Designer
Guanzhong Qiu_Photographer