Jinlongquan Ufungaji Wa Bia na Jin Zhang

Muundo Jinlongquan Ufungaji Wa Bia na Jin Zhang ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2022

Jinlongquan Ufungaji Wa Bia

na Jin Zhang

Mteja: InBev jinlongquan beer (Hubei) Co., Ltd

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

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Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #138718

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Jinlongquan Ufungaji Wa Bia

Bia ya Jinlongquan inatarajia kuzindua bidhaa ya kati na ya juu ambayo haiwezi tu kuwasilisha historia ndefu ya chapa, lakini pia kuwafanya watumiaji kuhisi ubora mzuri; wabunifu hutumia vielelezo tajiri kuonyesha hops, masikio ya ngano, mapipa ya divai ya mbao, bia, vyanzo vya maji na vipengele vingine, ili ufungaji uwe na sifa ya sekta ya bia yenye nguvu; muhimu zaidi, vielelezo ni pamoja na alama ya picha ya chapa ya sanamu ya joka ya Kichina katika tovuti ya zamani ya kiwanda cha kutengeneza pombe cha Jinlongquan mwaka wa 1978, pamoja na muundo upya wa fonti ya nembo na chapa nyekundu, na kutengeneza utambuzi wa chapa yenye nguvu.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Jinlongquan Ufungaji Wa Bia ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Jinlongquan Ufungaji Wa Bia inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Jinlongquan Ufungaji Wa Bia ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Vipimo na Ufungashaji: 80*250mm（jar）
Lebo: Beer, Jinlongquan, SANBU, Wuhan packaging design
Teknolojia ya Uzalishaji: The bottle is made of iron
Changamoto ya Ubunifu: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Utafiti: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Msukumo: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Muda wa Mradi: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Mtiririko wa Uendeshaji: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Hataza: InBev jinlongquan beer (Hubei) Co., Ltd
Wanatimu: Designer: Jin Zhang
illustration: Jin Zhang