Muundo BTY Brand Identity Nembo na Matumizi na Etude Digital ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2022

BTY Brand Identity Nembo na Matumizi

na Etude Digital

Mteja: BTY Group

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

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Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #138763

Gundua Sasa Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu BTY Brand Identity Nembo na Matumizi

Maandishi ya Kitabu: BTY Brand Identity ni programu ya nembo na matumizi iliyoundwa kwa ajili ya BTY Group. Alama ya nembo ni tafsiri ya kianalitiki na kihisabati ya wakati tanga la gennaker linapotandazwa. Muundo huu pia unarejelea mabadiliko makubwa ambayo tanga la gennaker liliyaleta katika mashindano ya mashua za tanga. Alama hii inawakilisha wakati ujao ambapo watu wanaongoza teknolojia. Michoro zaidi ya 300 ya penseli ilitangulia kabla ya uboreshaji katika midia ya kidijitali hadi jiometri iliyokusudiwa ilipofikiwa. Rangi nyeusi ndiyo rangi kuu, ikisaidiwa na rangi angavu. Muundo wa rangi nyeusi na nyeupe unaruhusu urudufishaji rahisi kwenye nyuso mbalimbali.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

BTY Brand Identity Nembo na Matumizi ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. BTY Brand Identity Nembo na Matumizi inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. BTY Brand Identity Nembo na Matumizi hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.

This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Vipimo na Ufungashaji: A brand identity built using black as the main colour, supported by bright, vivid colours that stand out in an industry full of muted colours
Lebo: logo, brand identity, logomark, symbol, graphics, layout
Teknolojia ya Uzalishaji: Over 300 sketches done in pencil first. Further refinement in electronic media until desired geometry was achieved.
Changamoto ya Ubunifu: We had a clear vision that we needed the brand identity to represent that perfect marriage between technology and the people leading it. We knew the sail racing world was the greatest source of inspiration as radical changes have taken place in sail design.
Utafiti: In growing cities worldwide, BTY’s award-winning independent professional services push the built environment forward through viable projects that provide the foundation for thriving and sustainable communities by focusing on:

The Future. With the exponential revolution that computing power and artificial intelligence are bringing to our lives, we need to ensure that all decisions shaping the communities of the future are rooted in:

Real Intelligence. BTY takes a stand against artificial intelligence by understanding that it is a tool and not the end game. The critical decisions shaping humanity’s future will have to come from:

Human Capital. BTY believes in people that act locally yet think globally. People that are hungry to make the world a better place and have the drive and intelligence to do so. BTY believes that its role in shaping the communities of the future is to serve as a:

Catalyst. BTY understands its purpose to be an agent of progress and innovation by providing real intelligence to transform the built environment for people, the planet, and collective prosperity.
Msukumo: BTY’s new logomark is an analytical & mathematical interpretation of the moment a Gennaker Sail gets deployed. It is also inspired by the disruption that a Gennaker sail brought to the sailboat racing world.
This logomark represents the excitement of a
more purposeful future, a future of people leading technology, not the other way around.
Muda wa Mradi: On going project. New brand identity launched in January. A few different brand touchpoint are still under development.
For example, the revised website is not complete yet. This brand identity is being rolled out across four continents.
Mtiririko wa Uendeshaji: By being designed in black and white the logo can be implemented in a different set of substrates and colours that are appropriate not just to all cultures, but it also becomes easy to reproduce everywhere regardless of any technical restrictions by printers in each location.
Wanatimu: Gonzalo Alatorre, Creative Director
Yvone Hsu, Designer
Ben Regan, Designer
Katie Date, Designer