Muundo Al Mocha Port Ufungaji Wa Kahawa na Elena Gamalova ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2022
Al Mocha Port Ufungaji Wa Kahawa
Mteja: Al Mocha Port
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #140423Muundo
Kuhusu Al Mocha Port Ufungaji Wa Kahawa
Msururu wa miundo ya vifungashio vya Bandari ya Al Mocha, Saudi Arabia. Ubunifu umechochewa na historia, utamaduni, na asili ili kuunda utambulisho ambao uliimarisha uhalisi na utaalamu. Ufungaji ni safi, unaeleweka, unajulikana, na haujazidiwa na habari, ikijumuisha zamani na sasa. Rangi ya Navy Blue, Forest Green na Gold inalenga kuvutia wateja. Mchoro wa kahawa kwenye pande unasisitiza mtazamo wa makini wa mtengenezaji kwa uteuzi wa bidhaa. Mfumo unaonyumbulika wa kuweka lebo huruhusu chapa kurekebisha toleo kwa urahisi, mwaka mzima.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Al Mocha Port Ufungaji Wa Kahawa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Al Mocha Port Ufungaji Wa Kahawa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Al Mocha Port Ufungaji Wa Kahawa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
- Vipimo na Ufungashaji
- Width 125 mm x Depth 80 mm x Height 195 mm
250 grams - Lebo
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
- Teknolojia ya Uzalishaji
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Changamoto ya Ubunifu
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Utafiti
- The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.
Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century. - Msukumo
- The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum. - Muda wa Mradi
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Mtiririko wa Uendeshaji
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Haki za Picha
- Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova
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