Muundo Mohanii Utambulisho wa Chapa na Wei Sun ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2023

Mohanii Utambulisho wa Chapa

na Wei Sun

Mteja: DOTONE Brand Design

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

44,332

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #142914

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Mohanii Utambulisho wa Chapa

Mohanii ni utambulisho wa chapa ulioundwa kwa ajili ya lebo ya mitindo yenye mizizi katika utamaduni wa mashariki. Nembo hii imejengwa kwa msingi wa herufi za Kilatini, ambazo huipa chapa hiyo mwonekano rahisi na wa kimataifa. Herufi M ndiyo alama kuu na inarejelea wino, ikiunganisha alama hiyo na uandishi wa kisanii wa Kichina (calligraphy). Maumbo ya serif na mistari ya mikondo yameunganishwa na kutafsiriwa upya. Herufi M na H zimepewa msisitizo, huku herufi nyingine zikipunguzwa, ili tabaka za kuona ziundwe. Alama hii inaweza kurudiwa, kuvunjwa vipande na kuundwa upya, na inaweza kutumika katika njia yoyote ya uwasilishaji.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Mohanii Utambulisho wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Mohanii Utambulisho wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Mohanii Utambulisho wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
Vipimo na Ufungashaji: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
Lebo: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
Teknolojia ya Uzalishaji: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
Changamoto ya Ubunifu: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
Utafiti: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
Msukumo: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
Muda wa Mradi: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
Mtiririko wa Uendeshaji: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
Hataza: All copyrights DOTONE Brand Design,2020
Haki za Picha: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020