Muundo Golden Cat Bia na Jin Zhang ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ChumaUfungashaji· 2023

Golden Cat Bia

na Jin Zhang

Mteja: InBev jinlongquan beer (Hubei) Co., Ltd

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji

13,680

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #146768

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Golden Cat Bia

Hii ni bia kwa matumizi ya usiku. Mbuni amechagua paka ambayo watumiaji wanapenda sana kama picha kuu ya kubuni, ili bia iweze kuanzisha uhusiano wa kihemko na watumiaji huku ikiongeza urafiki. Wakati huo huo, paka ambayo inapenda shughuli za usiku inaendana sana na wakati wa matumizi (matumizi ya usiku) nafasi ya divai hii. Hatimaye, mbunifu pia alitumia mifumo ya kitamaduni ya Uropa kwa mapambo, na kuifanya lebo nzima ya bia kujaa ladha.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Golden Cat Bia ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Golden Cat Bia inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Golden Cat Bia inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Vipimo na Ufungashaji: Width 58mm x Depth 58mm x Height 188mm
Lebo: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Teknolojia ya Uzalishaji: Glass bottle sticker
Changamoto ya Ubunifu: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Utafiti: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Msukumo: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Muda wa Mradi: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Mtiririko wa Uendeshaji: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.