Uebaa Kitambulisho cha Chapa na Marcelo Ruis Vargas Martinelli

Muundo Uebaa Kitambulisho cha Chapa na Marcelo Ruis Vargas Martinelli ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ChumaMchoro· 2023

Uebaa Kitambulisho cha Chapa

na Marcelo Ruis Vargas Martinelli

Mteja: Laika

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro

12,425

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #148861

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Uebaa Kitambulisho cha Chapa

Uebaa ni kitambulisho cha chapa kilichoundwa kwa ajili ya kampuni inayotengeneza bidhaa za watoto. Kitambulisho hiki kinajengwa juu ya mawazo manne: uchezaji, ufanisi wa matumizi, uendelevu na urembo. Mawazo haya yanaonyeshwa kupitia mchanganyiko mpana wa rangi, michoro na alama za picha. Lugha ya kuona inawalenga watoto, huku mawazo ya chapa yakiwasiliana na wazazi. Mfumo huu umetumika kwenye kitabu cha chapa chenye kurasa 96, lebo, kadi, vifaa vya uandishi, nyuso mbalimbali, mitandao ya kijamii pamoja na tovuti. Bidhaa nyingi zilizochapishwa zimetengenezwa kwa uchapishaji wa offset katika rangi za CMYK, huku michoro ikitengenezwa kidijitali.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Uebaa Kitambulisho cha Chapa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Uebaa Kitambulisho cha Chapa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Uebaa Kitambulisho cha Chapa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Based on four pillars namely playful, functional, sustainable and aesthetic, the Uebaa brand manages to have its communication oriented towards the development of products that offer tangible benefits to its public. The pillars are graphically translated by an extensive palette of colors and illustrations that stimulate creativity and imagination. The brand Uebaa starts to communicate in an authentic way through its own and unmistakable visual elements, becoming a reference in its business segment.
Vipimo na Ufungashaji: Brandbook, format 180 x 180 mm, 96 pages. Tag, sheet format 50 x 90 mm, printed on offset paper 300 g/m2., 4X0 colors (CMYK). Card, sheet format 50 x 85 mm printed on offset paper 300 g/m2., 4X4 colors (CMYK).
Lebo: Branding, visual identity, brand identity, illustration
Teknolojia ya Uzalishaji: Most of the graphic materials were produced in offset in CMYK-scale colors. Original site development in PHP language. The illustrations were developed digitally.
Changamoto ya Ubunifu: The brand language encountered significant implementation challenges. For it is a extensive identity system, with several elements of visual
identity and an extensive color palette, the brand book required detailed treatment of the rules and guidelines for use, especially in the integration of identity elements with typography. The line's sub-brands, Toca and Pingo, expanded the Uebaa business model, but also required restrictions on the integrated use with the parent brand.
Utafiti: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Uebaa brand.
Msukumo: The Uebaa brand needed to find its own branding language, which would develop narratives for its final audience, children and their parents, building an affective connection with them. The tone of the brand's speech was rethought and a series of ludic narratives, illustrations and pictograms were created to bring Uebaa closer to its audience. Applied to surfaces, social media, stationery, the website and much more, the images are basis for the exposure of the fun and childlike spirit of the brand.
Muda wa Mradi: The project started in June 2020 and finished in June 2022 in Sao Paulo, Brazil.
Mtiririko wa Uendeshaji: The new brand identity project of the Uebaa brand allowed it to appropriate the universe of childlike language with authority, without incurring a model permeated with cliches. The brand identity uses illustrations to pragmatically exemplify its brand basis namely playful, functional, sustainable and aesthetic. The visual language is for children, but the brand basis aim to dialogue with parents.
Wanatimu: Ruis Vargas, Creative Director and Illustrator; Agnes Svilenov and Lorenzo Morelatto, graphic designers
Haki za Picha: Laika Design