Muundo Dragonpass Utambulisho wa Chapa na Mtc Brand Consultancy ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
FedhaMchoro· 2023
Dragonpass Utambulisho wa Chapa
Mteja: DragonPassCompanyLimited
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #150900Muundo
Kuhusu Dragonpass Utambulisho wa Chapa
Dragonpass ni utambulisho wa chapa ulioundwa kwa ajili ya mtoa huduma wa manufaa ya uanachama na huduma za usafiri. Alama mpya inaunganisha mchoro wa fimbo ya kichawi na herufi ya kwanza D, ikiunda alama yenye mwendo inayovuka vipimo kadhaa. Rangi asilia nyekundu imepanuliwa kwa zambarau na vivuli vingine zaidi ili kuipa utambulisho tabia ya kisasa zaidi. Michoro ya ziada inaongeza unyumbufu katika matumizi mbalimbali. Mfumo wa kuona uliorahisishwa unachukua nafasi ya nembo iliyozeeka na unasaidia taswira ya chapa yenye mwonekano wa kimataifa zaidi.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Dragonpass Utambulisho wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Dragonpass Utambulisho wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Dragonpass Utambulisho wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- As the world second largest and the No.1 Asia-Pacific membership benefit solutions service provider, DragonPass has encountered a new strategic transformation opportunity. However, its image has become traditional and aging over the past 17 years, requiring a brand image upgrade.This case uses global vision, diversity, vitality, and humanism as keywords. By redesigning the brand's symbols and extending graphics, activating the brand colors, it redefines and standardizes the DragonPass brand visual system.
- Lebo
- VI reshape, travel, magician, color activation, interactivity
- Teknolojia ya Uzalishaji
- Based on the brand personality of Magician, the design team used the concept of magical wand trace and combined it with the initial letter "D" of DragonPass for the design. The new logo of DragonPass is dynamic, with magical wand trace crossing multiple dimensions, symbolizing that DragonPass will always bring surprises to it’s clients and users.In addition, the design team built upon the original red-dominated visual identity by adding elegant and fashionable colors like purple, making DragonPass even more attractive.
- Changamoto ya Ubunifu
- The challenge in this case is to inherit and reshape the brand's original visual image, which must comply with the development of visual trends without completely deviating from the original impression. To achieve this, the design team refined and innovated elements based on DragonPass's original visual assets, aligning with the corporate culture and catering to popular aesthetic concepts. At the same time, they added a sense of freshness and appeal to the brand's visual image.
- Utafiti
- As a global intelligent travel service platform, DragonPass takes quality travel as the core, has built a member service system covering travel, health, living, entertainment and other lifestyle scenes. In the field of airport lounges providers, it has been ranked the first in Asia Pacific and the second in the world in the global service network.
- Msukumo
- The original brand identity of DragonPass was a dragon emblem, which is an element of Eastern culture. As a global enterprise originating from China, DragonPass should have greater cultural inclusivity, and its brand image needs a more internationalized revamp.The design team, through co-creation with the company's management team, refined a new inspiring mission for DragonPass: "Going For New Aspirations." They also used the Magician archetype from the brand personality model as the basis for the brand image design.
- Muda wa Mradi
- The project began in Guangzhou in May 2022 and launched in Guangzhou in February 2023.
- Mtiririko wa Uendeshaji
- The new VI reduces complexity and returns to a simple appeal, making it easier to be recognized and disseminated in all scenarios. It aligns with the global urban aesthetic trend, helping shape an international and upscale brand image while interpreting the concepts and visions of DragonPass.The auxiliary graphics have strong visual impact, adaptability, and flexibility, which enhance the overall visual effects. They also carry symbolic meanings such as "active", "enjoy", and "cheerful", serving as expressions of the brand's attitude and emotions.
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