Muundo Odaya Home Ufungaji na Elena Gamalova ni mshindi mashuhuri wa tuzo ya kifahari ya 2023 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ChumaUfungashaji· 2023

Odaya Home Ufungaji

na Elena Gamalova

Mteja: ODAYA Home

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Ufungashaji

12,917

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #151176

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Odaya Home Ufungaji

Ufungaji wa Odaya Home unahitajika kutafakari ustadi wa lace ya mkono iliyotumiwa na thamani ya mfano ya mapambo. Umbo la tausi, kipengele kikuu katika Mkusanyiko wa kwanza wa Matunzo na Upendo wa Odaya Home, ni mlezi wa jadi wa nyumbani. Muundo wa kifungashio ulitengeneza picha ya tausi kuwa utando mzuri wa manyoya wa dhahabu, ukikumbusha utengenezaji wa lazi. Hadithi ya chapa inasimuliwa ndani ya kifuniko cha sanduku la zawadi, huku karatasi maridadi yenye kauli mbiu ya chapa "Wewe ni mali na hapa ni nyumbani, Odaya Home" hutoa kitambaa nyororo cha kitambaa laini cha pamba ndani.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Odaya Home Ufungaji ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Odaya Home Ufungaji inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Odaya Home Ufungaji inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The objective was to create packaging that evokes centuries-old traditions in fine needlework and the strong symbolism of textile ornaments, used by generations of women in every home, town, and country. Elegant and graceful, handcrafted designs on lace and woven fabrics of exquisite quality have been the true luxury, a mark of status with a story to tell. Similar to the handcrafted textile product contained in it, the packaging needed to convey a sense of uniqueness and timelessness, craftsmanship through impeccable details.
Vipimo na Ufungashaji: Box (large): Width 430 mm х Depth 100 mm x Height 380 mm with Lid: Height 50 mm
Box (small): Width 340 mm x 240 mm x 35 mm with Lid: Height 20 mm
Lebo: artisanal bed linen, packaging, visual identity, luxury box, luxury packaging, craftsmanship
Teknolojia ya Uzalishaji: Paper boxes with gold foil stamped logo on the top.
Tissue paper with printed pattern on it.
Transparent sticker with gold foil monogram of the brand.
Ribbon printed with the logo in gold.
Changamoto ya Ubunifu: The challenge was to create packaging that evoke cultural and traditional heritage and at the same time modern life and unforgettable interiors, so the product could stand out and appeal to the target audience to bring it home.
By using the peacock, Odaya Home succeeded in conveying an imposing brand image as one of the leading artisanal bed linen companies.
Utafiti: The design is based on a deep study of European heritage ornaments and craftsmanship techniques in the textile arts. The research included a review of printed archives in libraries, museums, journal reviews, and artists' homes. Recreating heritage symbols, breathing life into centuries-old techniques, and empowering local artisans were the main factors taken into consideration during the phase of research and design.
Msukumo: The packaging is part of a branding project for an artisanal bed linen company. In order to accentuate the beauty of the handcrafted product themselves, the box packaging was decided to be in white color.
The peacock, a bird admired for its beauty, is a heritage symbol of core family values. Recreated in gold foil, the peacock is given the aura of eternal beauty and value, a brand illustration and symbol, but also the inspiration behind Odaya’s iconic first textile collection, Care and Love.
Muda wa Mradi: The project started in June 2022 and finished in March 2023, in Sofia, Bulgaria.
Mtiririko wa Uendeshaji: The box could be reused to treasure memories, as letters, postcards, small collectibles objects, or as a
storage box.
Hataza: Copyrights belong to Elena Gamalova, 2023.
Haki za Picha: Illustration and design: Elena Gamalova, 2023
Video Credits: ODAYA Home