Muundo The Ancient Mexicans Utambulisho wa Maonyesho na Eduardo Guizar Vukovich ni mshindi mashuhuri wa tuzo ya kifahari ya 2024 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Urithi wa Kitamaduni na Tasnia ya Utamaduni.
FedhaUrithi wa Kitamaduni· 2024
The Ancient Mexicans Utambulisho wa Maonyesho
Mteja: Universidad de Monterrey
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Urithi wa Kitamaduni
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #158345Muundo
Kuhusu The Ancient Mexicans Utambulisho wa Maonyesho
The Ancient Mexicans ni utambulisho wa kimchoro kwa ajili ya maonyesho ya kudumu ya tamaduni za Mexico za kabla ya kuja kwa Wahispania katika Jumba la Makumbusho la Kaskazini-Mashariki huko Monterrey, Mexico. Utambulisho huu umejengwa juu ya dhana ya makundi ya nyota. Gridi ya nukta iliwekwa juu ya picha za vipande vilivyochaguliwa vya maonyesho, na miraba pamoja na tofauti zake vilitumika kuunda piktogramu kwa kila utamaduni na mada. Piktogramu hizo huakisiwa na kurudiwarudiwa ili kuunda ruwaza zinazofanya kazi kama moduli na kujirekebisha kulingana na kila matumizi. Usanifu wa taarifa ndani ya maonyesho unasaidia uzoefu wa mgeni.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
The Ancient Mexicans Utambulisho wa Maonyesho ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. The Ancient Mexicans Utambulisho wa Maonyesho inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. The Ancient Mexicans Utambulisho wa Maonyesho ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.
- Vipimo na Ufungashaji
- The exhibition The Ancient Mexicans has 466 pieces, these are divided within the exhibition in cultures and themes. During the development From the graphic identity, two were selected
pieces from each culture and theme. to make choose each piece, were considered the most representative and with better photographs of the technical sheets provided by the Alfa Planetarium.
The first thing that was done during the abstraction process
of the graphic elements was to select the image of the piece, consistent with this step, the reticle was placed over the image and the opacity of the image in order to be able to observe
with greater clarity. Finally, the main element, which is the square and its variations on the image and the grid, generating
as a result different pictograms, or elements graphics for graphic identity. - Lebo
- Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans
- Teknolojia ya Uzalishaji
- For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.
- Changamoto ya Ubunifu
- For the creation of the graphic identity, it was taken into account
account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics. - Utafiti
- Interviews were carried out with people specialized in the field
of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past.
Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages. - Msukumo
- Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs.
Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history. - Muda wa Mradi
- The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.
- Mtiririko wa Uendeshaji
- From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”,
flexibility.
With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application. - Wanatimu
- Andrea Rodríguez Tapia
Ariadna García Ríos
Daniela de la Fuente Lozano
Isabel Villegas Martínez
Imedhaminiwa
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